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Spring Cleaning: Essential For Business Too

by Susan Morgan on April 8, 2014

It’s finally o.v.e.r. The longest, coldest, most stubborn winter in recent memory is at last drawing to a close. A March Madness champion has been crowned. Baseball season has begun. Spring is fighting to take hold, and with it, the natural urge for cleaning out, clearing up, airing out. We do it at home and about the yard, why not at work?

After all, spring is about new life… getting things in order… rebirth and renewal. Apply this to your business and you’ll feel that same sense of accomplishment, of pride you do at home. And it will be good for your business too.

Let’s start out with tried-and-true business spring cleaning ideas supplied by Paul Spiegelman a few years back for Entrepreneur. These are still right on the money. [click to continue…]

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In Business, Make Your Own Luck

by Susan Morgan on March 12, 2014

Some people say you make your own luck. Some people think there are those who are just born lucky, or in the right place at the right time. When it comes to luck in business, Bill Gates is an example of a business success who was smart, educated, hardworking and lucky early on. Luck was one of many things he had going for him.

Of course you cannot rely solely on luck in business, you also need plenty of heart, smarts, determination and guts to make it. The good news is that you can adopt the lucky habits of successful business people and put them to work in your own life, your own business.

In researching this post I came across the most amazing story of luck playing out in the career of Michael Mauboussin (25 years in business investing, author of the new book The Success Equation, adjunct professor at Columbia Business School) — his first job was won by a conversation about a football logoed trash can — a lucky break to be sure. The combination of logo-bedecked item and luck was impossible for me to resist. How lucky is that?

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Can Promotional Products Deliver An Insult?

February 25, 2014

Apparently the answer is a big, fat YES, if the product that bears your name somehow reinforces a stereotype that is offensive to a particular group. And does it in a very public way, a way sure not to be overlooked. In this case, the example of inappropriate promotional products comes from the gifts given by bank Goldman […]

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Lamenting The Loss Of My Promotional Calendar

February 12, 2014

I am sick with disappointment. This year, unlike all others since 2005, my beach house realtor has eliminated the promotional calendar and (gasp!) replaced it with a double sided (get ready) word search. Yes, you read correctly — a word search, two sided no less. Now I don’t know about you, but there aren’t too […]

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