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When it comes to getting the word out about a product or a business, it’s a smart move to look to advertising pros (real ones, not the phony TV kind) for advice. To see what they do and why.

Ad agency pros, and advertisers working in larger corporations are a reliable source of information on what works, and what doesn’t, when it comes to promoting a business or product because they are being held to a hard line in terms of results. There’s no time, or budget for things that don’t work, no career for a pro who doesn’t perform. A recent PPAI benchmark study based on input from these pros found that promotional products are considered an effective way to deliver brand recall and generate sales — 74% of those surveyed said these items are effective, even highly effective.

Not many other ways to get the word out about a business can say that. Not TV. Not radio ads. Not even print ads.

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What To Know To Grow Your Small Business

by Susan Morgan on April 30, 2014

Saw this answer to a reader question the other day from an entrepreneur (@yaneekpage) and it got me to wondering how many people have the very same question. How do you get a new business off the ground? Growing a business is a perfect topic for this time of year, the season of rebirth and renewal… where we all feel just a bit reenergized.

According to Inc, the best time to start a business is when you’re young, the younger the better. That’s the time of life when it’s easier to pour yourself, heart and soul, into a business. You have fewer responsibilities, plus the time and energy to give to something — not always true as the years pass.

According to Bloomberg, 8 out of 10 entrepreneurs see their dream of business ownership fail within 18 months. Obviously there are essential steps to startup a business, just as there are essentials for promoting, and building that business.

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Spring Cleaning: Essential For Business Too

April 8, 2014

It’s finally o.v.e.r. The longest, coldest, most stubborn winter in recent memory is at last drawing to a close. A March Madness champion has been crowned. Baseball season has begun. Spring is fighting to take hold, and with it, the natural urge for cleaning out, clearing up, airing out. We do it at home and […]

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In Business, Make Your Own Luck

March 12, 2014

Some people say you make your own luck. Some people think there are those who are just born lucky, or in the right place at the right time. When it comes to luck in business, Bill Gates is an example of a business success who was smart, educated, hardworking and lucky early on. Luck was one […]

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