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Big, Advertising Specialties, Dallas, TX

Debunking The Advertising Rule Of 7

by Susan Morgan on November 13, 2015

7It’s not the idea of repetition that’s we’re questioning here. Repeating your message is key. It’s the number. Why 7?

You’ve heard it often enough, people need to see an ad 7 times before they remember it. This Rule of 7 is most often quoted by people in advertising with such confidence that you would expect to find tons of studies to back the claim. Not so. What we found was a fascinating piece from @successfulsw that takes a hard look at the science behind that all too readily accepted number.

The evidence to back the Rule of 7 theory, as the author finds, is limited. There aren’t reams of statistics, surveys dating back years, or journals full of research to back the claim. There’s only one study to be found, from 1989 no less, and this mentions no magic number. Seven just took over somewhere along the way.

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On Taking “No” For An Answer

by Susan Morgan on October 24, 2015

We can all agree that no one likes to hear the word “No.” Business or personal it doesn’t matter, being denied something you’ve worked long and hard for is no easy thing. Most of us don’t take it very well.

consumer-reports-sales3That’s really not a problem unless you happen to be selling something. Then taking “No” for an answer had better be in your repertoire, or you’ll turn off a lot of potential customers. There are ways to make the most of a sales rejection, but you’d better, at you core, be capable of hearing (and understanding) the word “No”.

This most simple of skills was utterly beyond the capability of the salesman who presented a rather expensive product (replacement windows) to us recently. True his product was good, had lots to offer, including a hefty price tag. This gentleman made no secret of his astonishment when when we didn’t jump up and sign on the dotted line.

He could not seem to get past us leaving, “x amount of dollars on the table.”

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Imprinted Calendars: Still Thriving In A Tech Obsessed World

October 6, 2015

We’ve talked about this before, two years ago and then again earlier this year. It bears repeating, as now is the best time of year to order your own imprinted promotional calendars and be ready for the New Year. We’ve wondered in the past if tech had given the trusty promotional calendar the boot. It hadn’t. Technology marches on, […]

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True Life Tale Of Imprinted Coffee Mug Heroics

September 18, 2015

The story I’m going to tell you about an always under appreciated promotional product is true. The names and locations have been changed to protect a consumer from drowning in unwanted but insistent marketing efforts. My Dad is 81 years old, oxygen dependent, but still (by far) the smartest guy in the room. He lives alone, and has since my […]

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