by Susan Morgan on January 20, 2012
Can you feel that certain something in the air? Just as in the fall, football lovers everywhere are all fired up for the big games to come — divisional championships no less, the winners to face off in this year’s Super Bowl. That means, for the next few weeks just about everyone will be thinking, talking, eating and sleeping football, and this gives you ample opportunities to use football themed promotional products to build your business… to get noticed and remembered.
Here are a just few of the possibilities…
- Cheering: megaphones, clappers, horns, whistles, cowbells, pom poms, foam hands, flags
- Clothing: baseball caps and shirts in team colors
- Coping: football shaped stress reliever
- Celebrating: picnic coolers, grill accessories, stadium cups, plates, napkins, drink cozies
You might give any of these items to customers/employees, or make them a “Gift with Purchase” given out in the buildup to Super Bowl Sunday. The great news for businesses everywhere is that there’s no end to the kinds of promotional products that can carry your business name, logo and more.
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by Susan Morgan on January 4, 2012
It’s impossible to deny how effective and affordable promotional products are for all kinds of businesses. No matter the size or the industry. these items are a tangible way to create visibility, maintain contact with prospects and thank customers and employees for their loyalty. They just need you to do a bit of planning… a bit of thinking before you buy.
And while it might seem strange for a company like ours not to be pushing you to call and order right now — we’re not going to do that, that’s not the way to get the most from our full line of products. Instead, we want you to do some hard thinking before you pick up the phone – about the audience you’re trying to reach, your budget and just what you want to get out of your investment.
UNDERSTAND YOUR AUDIENCE
To choose a promotional product that’s a winner, you need to know something about the people who will be getting it. Take the time to think about who are your ideal prospects and define the audience you’re working to reach. Draw as clear a picture as possible of this person and hold it in your mind. Are they male or female? Young or older? How educated? How much money do they make? Married or single? How often do they buy?
If you’re struggling, start with your past customers. If you’re new to your business area, look at who your direct competitors reach out to and start there. Try to identify common patterns and behaviors… characteristics that stand out. Once you have a picture of who you want to reach, you’ll be better able to choose a promotional product that will really stand out, get noticed.
