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Big, Advertising Specialties, Dallas, TX

We’ve talked about this before, two years ago and then again earlier this year. It bears repeating, as now is the best time of year to order your own imprinted promotional calendars and be ready for the New Year. We’ve wondered in the past if tech had given the trusty promotional calendar the boot. It hadn’t.

EBF23E51-D442-4822-922F-7E1D9592214FTechnology marches on, and so we’re asking again. Has the imprinted promotional calendar seen its heyday? Has tech taken over? These days there are any number of electronic calendars to keep you on schedule and yet the imprinted calendar remains. It has permanence. You can touch it, use it anytime. And then, not every living soul on the planet is comfortable with technology or wants to use it every second of every day.

The latest research from PPAI shows that in 2011 a full 80% of homes and businesses continued to use a printed calendar. Here’s my (non scientific) thinking as to why that might be… [click to continue…]


True Life Tale Of Imprinted Coffee Mug Heroics

by Susan Morgan on September 18, 2015

The story I’m going to tell you about an always under appreciated promotional product is true. The names and locations have been changed to protect a consumer from drowning in unwanted but insistent marketing efforts. DB651D06-8AF7-48CC-9978-7EDE68A2CE8F

My Dad is 81 years old, oxygen dependent, but still (by far) the smartest guy in the room. He lives alone, and has since my Mom passed last year. While he has every service (cleaning lady, cook, gardener, plow guy) imaginable at home, the house, without my mother, is too big. Too lonely for him. He’s warming to the idea of an assisted living community.

Now you see the need for secrecy. If his name and intention were made public the poor soul would be swamped under a deluge of glossy, multi page brochures. He’d be turning down event invitations left and right, and his phone would be ringing off the hook with cheery “check in” calls.

[click to continue…]


Company Logos: First Impressions Made Everywhere

September 4, 2015

You’ve probably noticed a few familiar company logos (Google, Verizon) have changed their look recently. Not anything drastic, more of a refresh and acknowledgement that we all view these logos on many different devices. How does this apply to your business? It shows how very important a logo is to a business. The company logo is the […]

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Planning For When Summer Turns To Fall

August 27, 2015

It’s true, the signs are all there. Heat waves are harder to take. Days at the beach don’t hold the allure they once did. We get annoyed at the ice cream melting all over us before we can finish it. Barbecues have become routine. We’ve reached the point in the season where the idle days of summer […]

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