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A Simple, Sincere, Thank You

by Susan Morgan on November 24, 2014

thank you noteIt’s been a while since we talked on the blog about the value of saying these all important words — thank you. Such a simple thing… only two little words. Not even that hard to say… but meaning them is a different matter. Delivered with sincerity these two words have the power to express more than gratitude, they recognize another person’s actions have done you a service. Do this on a regular basis and you’ll be amazed at the results.

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When was the last time you watched a commercial on TV? Poured over an ad in a magazine or newspaper? Listened to a radio spot or didn’t click past an online ad? Chances are, like most people today, your answer to all this is “never”. Which is why the recent promo products news is so striking, especially if you’re trying to promote a product, build a business.

ASI (short for Advertising Specialty Institute) has released the results of this year’s survey of consumers, asking them about the company advertising they saw and remembered. This is the 6th year for this widely quoted, well regarded research that involves in person interviews with businesspeople as well as students in cities in North America, Canada, Europe and even Australia.

screen-shot-2014-02-20-at-9-25-36-amThis is key information for every business owner. Yet again, quality promo products bearing a company name or logo were recalled by 85% of the consumers in the survey. That’s far above the other ways to reach an audience, like ads on prime time TV or magazine and newspapers. Investments in these approaches bank on the idea that people will see, and remember the ad. If they don’t, the time, effort and money invested are a waste.

The cool thing about a promotional product is that it gets noticed every single day. Seen by many, many pairs of eyes. Relied on again and again… reinforcing an unspoken message of reliability of a business or product. It’s a subtle, but powerful message. What’s more, promo products did just as well in terms of cost per impression as advertising spots on radio and the internet.

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Gifting Tip: Pretty Business Gift Packaging Matters

October 30, 2014

The right business gift packaging does more for you then you might think. It’s a demonstration of time and effort that makes a good gift great, helps a ho-hum one seem special. Which is why we’re encouraging you all to give some thought to packaging the business gifts you plan to give this year. You’ve taken time to […]

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Must Have Promotional Products For Startups (Everyone Else, Too)

October 17, 2014

Recently we were asked to recommend the best promotional products for a business just starting out. A small, one man outfit without deep pockets or lots of staff who needed help getting the word out about his services. TV and radio were way too expensive. Print ads might be okay, but this new business owner was looking for a way to promote […]

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