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Gearing Up For The Game Of The Year

by Susan Morgan on January 20, 2015

Can you feel that certain something in the air?

r_DS10328-10_SPRT_HDZ_FTBLL_FNATCDespite a year of scandals and shameful behavior, the NFL is as much a commercial success as ever. With winter having us firmly in hand, and massive TVs on sale everywhere there’s no doubt another Super Bowl is coming up. For the next few weeks just about everyone will be thinking, talking, eating and sleeping football, and this gives you ample opportunities to use football themed promotional products to build your business… to get noticed and remembered.

There are plenty of options…

You might give any of these items to customers/employees, or make them a “Gift with Purchase” given out in the buildup to Super Bowl Sunday. Either way, you’ll share a love for football and an important message about your business at the same time.

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Why Printed Calendars Still Matter

by Susan Morgan on January 8, 2015

Last year, at just about this time, I wrote (vented) here about the disappearance of my promotional calendar from a real estate agent we used for a summer rental. So when the familiar envelope arrived yesterday I was happily surprised to find the functional, practical and everyday useful calendar back in the mix.

These guys must have realized just how effective printed promotional calendars are. Even today.

2015 Wall CalendarsThere’s something to the printed calendar that the virtual ones just don’t have. Permanence. You can touch it, use it anytime. What often gets overlooked in our tech-obsessed world is that not everyone is comfortable using technology, relying on apps. Unlike the digital variety, printed calendars are there, every single one of the 365 days of the year, as useful as ever. As perfect a place for your business name, contact info or message as you can get. Rather than being intrusive and annoying like virtual ads, your message on a printed calendar is quietly there, a subtle reinforcement and reminder of your business. Your understanding of real world needs.

You can’t beat that.

PPAI research from 2011 finds that 80% of homes and businesses are still using a printed calendar. Despite the explosion in technology and dizzying number of apps, this number is down just 20% from levels reported in the initial study conducted in 1981. [click to continue…]


Networking For Business: Opportunities Are Everywhere

December 28, 2014

When it comes to networking for business, there’s really not much new. Except this. Rather than focusing your networking efforts on those awkward business card passing events, be aware of the everyday chances you have to meet people, build relationships and perhaps your business as well. Once you start looking, you’ll be amazed at the […]

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Corporate Social Responsibility So Important For Your Brand

December 10, 2014

It’s a basic human need to be a part of something bigger than ourselves. That’s why sports teams sell out stadiums. Why churches are filled. And why some businesses succeed in today’s economy and others don’t. Three words: Corporate Social Responsibility. According to a 2013 report released by PR and marketing agency Cone Communications corporate […]

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