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startRecently we were asked to recommend the best promotional products for a business just starting out. A small, one man outfit without deep pockets or lots of staff who needed help getting the word out about his services. TV and radio were way too expensive. Print ads might be okay, but this new business owner was looking for a way to promote his business that was more effective, and frankly more affordable too.

Something that stuck around longer than an ad. Something that presented his new business int he best possible light.

There aren’t that many ways to get the word out on your business as effectively and efficiently as a promotional product does — which makes them a smart choice for any business (just starting out or been in the thick of things for a while). As our regular readers know, promotional products say a lot about your business, especially if they are useful, top quality and engage the senses.

Here are the suggestions we made…

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When it comes to getting the word out about a product or a business, it’s a smart move to look to advertising pros (real ones, not the phony TV kind) for advice. To see what they do and why.

Ad agency pros, and advertisers working in larger corporations are a reliable source of information on what works, and what doesn’t, when it comes to promoting a business or product because they are being held to a hard line in terms of results. There’s no time, or budget for things that don’t work, no career for a pro who doesn’t perform. A recent PPAI benchmark study based on input from these pros found that promo products are considered an effective way to deliver brand recall and generate sales — 74% of those surveyed said these items are effective, even highly effective.

Not many other ways to get the word out about a business can say that. Not TV. Not radio ads. Not even print ads.

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