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Big Promotions.net, Advertising Specialties, Dallas, TX

Color Me Informed: The Use of Colors in Advertising

by Amber Lynn Burden on August 15, 2016

When you’re looking at an advertisement, what are the first few things you notice? A good advertisement will strike your interest, usually by a logo or tagline. An excellent advertisement is recognizable and memorable. It draws our attention and we instantly relate the logo to said product or company. A perfect example is that of the following logos. Can you name these brands?

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McDonald’s and Facebook both utilize a simple letter in their logos. Starbucks is one the most recognized brands in the country from their famous siren. Target uses the iconic target symbol, and even tends to plaster their cute mascot on everything! One of the most noticeable things about each logo, though, is their color scheme. After all, when my four-year-old gets hungry on a road trip, I tell her to look for “the golden arches” – and she notices them every time.

The first thing that we experience in anything is the visual aspect. In other words, characteristics such as fonts, symbols, and colors are the first things that we notice. Color sets a mood; studies have even shown that painting the walls of a student’s bedroom can help influence how well they study. So it’s no wonder that the color of your advertising can have such a huge impact on whether or not a prospective costumer will use your product or service. In fact, there is an entire field of research devoted to “color psychology.” It’s basically a bunch of people who sat around and figured out how color affects a person’s emotions, including things such as impulse control, how long a person will browse in a store, and triggers of hunger. Check out this chart for a simple way to see how colors can affect an individual’s purchasing decisions.

Color gives power to an advertisement, giving subtle suggestions to customers. Red portrays energy and quickly catches the eye. Blue displays emotion and connection. Green typically represents an eco-friendly product or company. By focusing on what your company stands for and the ideas that it wants to exude, you can choose the best colors to use in your marketing.

Simple is usually best. If you want to project professionalism while letting clients know that you’re still a driven company, a sleek product with a pop of color may be the best way for you to go.

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Figure out what works best for you. Discover the vibe of your company, utilize your resources, and draw in your customers. Do this and you will always make an impression!

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Back to School

by Amber Lynn Burden on August 1, 2016

As summer quickly comes to an end, we are all anticipating the back to school hustle and bustle. Teachers are finalizing lesson plans, kids are trying to get in their last few weeks of freedom, and parents are anxiously awaiting the day for the kids to get out of their hair again.

Back to School CalendarsOther than lesson plans, teachers have plenty more to think about and prepare. How will they use their creative juices to keep their students engaged? How will they decorate their classrooms? And what will make them memorable as a teacher? Educators also tend to think about how they can promote not only education, but their schools. Everyone has seen the “My kid is the best student ever at Such-and-Such Middle School.” Of course, there’s also banners for high school football championships, t-shirts for field day, and table covers for PTA meetings. Many times, a school district has what is called a Purchasing Department to fulfill the role of the getting these done. Just like any other company, they take bids from vendors and make sure that their budget allows for whatever they need. On the other hand, teachers usually have to provide their own supplies for their classrooms. This means not only things for the bulletin boards and posters for the room, but anything that helps distinguish the teacher and the school. Often times, teachers will pay out of their own pockets to buy T-shirts for their students to go on a field trip. PTAs also tend to order an outrageous amount of products displaying the school logo, name, etc. They sell these at fundraisers, do giveaways, and may even use them to promote future events.

So why are these so important to our school systems? In some cases, it’s simply related to school spirit. Students who express school spirit become better students. They perform better academically and are more active in school issues, as well as civil matters. More involvement and commitment to their education results in lower dropout rates. Many schools and districts will also use these items to boost enrollment. Colleges, in particular, try to boost their enrollment by passing out all sorts of pens, stickers, hats, etc., at college fairs. What better way to rack in more students – and more money – than by having a high schooler stare at a pen for eight hours a day, all while this pen is etched with your college’s name?

It is well known that teachers don’t get paid nearly enough (especially what they have to put up with) and school budgets are constantly strained. This is why affordable promotional products are so important. While big businesses can be a consistent customer and winning solution for your company, who wants to turn down business? Schools and teachers can be turned away from companies providing promotional items simply due to cost.

As a former educator, I know how important it can be to stamp your name on everything. Whether it’s your own name, your school’s name, or even your students’ names, putting it out there can help not only the students, but it can also help the teacher!

It’s nice to have reminders that the job you are doing is worth it every day.

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Adult Coloring Books Let Us Unplug, Unwind, Create.

January 27, 2016

There’s a prediction from ASI this week that the next big thing in promotional products will be adult coloring books. Yes, you read that right. Coloring books with amazingly intricate patterns intended for adults. The kind that call for fine tipped markers or colored pencils. Maybe you’ve noticed them yourself. Over the holidays, stores reported […]

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Debunking The Advertising Rule Of 7

November 13, 2015

It’s not the idea of repetition that’s we’re questioning here. Repeating your message is key. It’s the number. Why 7? You’ve heard it often enough, people need to see an ad 7 times before they remember it. This Rule of 7 is most often quoted by people in advertising with such confidence that you would expect […]

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