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o-CORPORATE-SOCIAL-RESPONSIBILITY-facebookIt’s a basic human need to be a part of something bigger than ourselves. That’s why sports teams sell out stadiums. Why churches are filled. And why some businesses succeed in today’s economy and others don’t. Three words: Corporate Social Responsibility.

According to a 2013 report released by PR and marketing agency Cone Communications corporate social responsibility, CSR for short, is increasingly important to consumers across the globe in terms of brand loyalty. Today companies are expected to participate in (if not drive) solutions to the most pressing of social problems. In fact, 91%  of consumers surveyed reported being likely to switch brands if that brand compares in price and quality while also supporting good causes.

That’s huge when it comes to brand positioning.

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A Simple, Sincere, Thank You

by Susan Morgan on November 24, 2014

thank you noteIt’s been a while since we talked on the blog about the value of saying these all important words — thank you. Such a simple thing… only two little words. Not even that hard to say… but meaning them is a different matter. Delivered with sincerity these two words have the power to express more than gratitude, they recognize another person’s actions have done you a service. Do this on a regular basis and you’ll be amazed at the results.

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Promo Products: Still Best For Recall, Building Relationships

November 11, 2014

When was the last time you watched a commercial on TV? Poured over an ad in a magazine or newspaper? Listened to a radio spot or didn’t click past an online ad? Chances are, like most people today, your answer to all this is “never”. Which is why the recent promo products news is so […]

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Gifting Tip: Pretty Business Gift Packaging Matters

October 30, 2014

The right business gift packaging does more for you then you might think. It’s a demonstration of time and effort that makes a good gift great, helps a ho-hum one seem special. Which is why we’re encouraging you all to give some thought to packaging the business gifts you plan to give this year. You’ve taken time to […]

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