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Gifting Tip: Pretty Business Gift Packaging Matters

by Susan Morgan on October 30, 2014

The right business gift packaging does more for you then you might think. It’s a demonstration of time and effort that makes a good gift great, helps a ho-hum one seem special. Which is why we’re encouraging you all to give some thought to packaging the business gifts you plan to give this year. You’ve taken time to select something special… you’e waited while it was imprinted with your name and logo — why risk your investment of time and money by skimping on the packaging?

Paying attention to packaging a business gift shows the recipient (customer or employee) that you’ve gone “above and beyond” in your efforts. This sends a powerful message to everyone who gets your business gift this season. A message that nay business, large or small, needs to deliver over and over again.

As in the past, the pre-holiday season brings an excellent piece about packaging business gifts that you really need to check out. The use of quality packaging for such gifts is on the rise, most likely because we’re all looking for ways to make our gifts (and business) stand out, look sharp. Paying attention to how a business gift is packages is the final piece of the puzzle — it’s an easy (and affordable) way to present a business gift that ensures the  “WOW” factor, reinforce the good decision it was to do business (or work) with you, continue to build that special one on one relationship. [click to continue…]


startRecently we were asked to recommend the best promotional products for a business just starting out. A small, one man outfit without deep pockets or lots of staff who needed help getting the word out about his services. TV and radio were way too expensive. Print ads might be okay, but this new business owner was looking for a way to promote his business that was more effective, and frankly more affordable too.

Something that stuck around longer than an ad. Something that presented his new business int he best possible light.

There aren’t that many ways to get the word out on your business as effectively and efficiently as a promotional product does — which makes them a smart choice for any business (just starting out or been in the thick of things for a while). As our regular readers know, promotional products say a lot about your business, especially if they are useful, top quality and engage the senses.

Here are the suggestions we made…

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Promo Products: The Not So Secret Weapon Of Advertising Pros

May 26, 2014

When it comes to getting the word out about a product or a business, it’s a smart move to look to advertising pros (real ones, not the phony TV kind) for advice. To see what they do and why. Ad agency pros, and advertisers working in larger corporations are a reliable source of information on […]

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What To Know To Grow Your Small Business

April 30, 2014

Saw this answer to a reader question the other day from an entrepreneur (@yaneekpage) and it got me to wondering how many people have the very same question. How do you get a new business off the ground? Growing a business is a perfect topic for this time of year, the season of rebirth and renewal… […]

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