Promotional Items, Promotional Products & Imprinted Merchandise for Business Giveaways and Tradeshows

Mar

3

Google Alerts: An Unexpected Tool For Your Business

Posted by Susan Morgan
Filed Under Ideas, Running Your Business
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Promo Marketing blogger Michael Cornnell recently put up a great piece on Google Alerts, a web tool that more and more business owners (myself included) are finding rather useful. If you aren’t using it already, you might want to start, especially after you see all the ways it can pay off for your business.

Google Alerts are an easy, no cost way for you to put the impressive Google search engines to work combing the internet for a particular term or phrase. Some of the smart suggestions made by Cornnell and others as to Read more

Feb

22

Text Messaging As Marketing

Posted by Susan Morgan
Filed Under BigPromotions.net, Brand Development
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LIke it or not… use it or not… text messaging is here to stay. A look at the numbers will convince you. There are an estimated 280 million American wireless users. Each day some 3.5 billion texts messages are sent and received according to a wireless industry trade group. This is three times higher than in 2007, the increases coming mostly from those over 30 years old.

You’ve probably heard about relief text message efforts for the Haiti earthquake that have gotten their due from the media. Musician Wyclef Jean used Twitter to get users to contribute to his Yele Haiti earthquake fund. There were also campaigns that allowed you to text HAITI to a number to donate $10 to the Red Cross, raising $3 million in aid. By contrast, text message donations to the American Red Cross following Hurricanes Ike and Gustav in 2008 brought in only $190,000.

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Feb

6

Superbowl Advertising: Alive and Well

Posted by Susan Morgan
Filed Under Fun Stuff, Ideas
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Can you believe that Superbowl XLIV Sunday is tomorrow?

mancrunchThis year ad-geeks like me are talking more about the banned commercials than the ones that have been approved and scheduled to run during the game. It seems that CBS’ Standards and Practices Department has been rather busily banning ads — this year it’s gay dating site ManCrunch.com and text message answer service KGB, while a spot from a conservative Christian group (Focus on the Family) featuring quarterback Tim Tebow and a pro-life message will be shown, despite protests.

Ad prices for the game were at $2.5 million for 30 seconds, down slightly from last year’s rates. As of today, ad spaces are officially sold out. Despite the shaky economy, lots of companies have decided to invest in the pricey TV ads that appear Read more

Jan

30

Oh So NOW You Tell Us…

Posted by Susan Morgan
Filed Under BigPromotions.net, Rants
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The ungodly screech of brakes that you’ve been hearing since mid January just happen to be the wheels of government as it shifts gears and reverses itself. Earlier this month, the U.S. Food and Drug Administration announced it had come to agree with the U.S. National Toxicology Program after all, and indeed there was reason for “some concern” about the safety of industrial chemical bisphenol A (BPA) exposure for fetuses, infants and children.

We’ve talked before about BPA… the worrisome results of research, the bans by several U.S. states and the Canadian government, and the questionable accuracy of media reports on the subject. As a business owner who may be using re-usable water bottles as a promotional tool, or to help your business be more “green”, the most recent reversal in position by the FDA should have you prepared to answer questions about BPA. Educating your staff and your customers about the issues, and how to use water bottles safely are very important now.

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