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Big Promotions.net, Advertising Specialties, Dallas, TX

Company Logos: First Impressions Made Everywhere

by Susan Morgan on September 4, 2015

You’ve probably noticed a few familiar company logos (Google, Verizon) have changed their look recently. Not anything drastic, more of a refresh and acknowledgement that we all view these logos on many different devices.

refresh-buttonHow does this apply to your business?

It shows how very important a logo is to a business.
The company logo is the face of your business, your first impression and professional stamp. There is a reason companies hire professionals to design them. Creating one looks simple (a 4 year old could do it, right?), until you sit before a blank screen and try to do it. There are an endless number of fonts to use, as well as styles like bolding, italics and underlining. Text spacing comes into play. Graphics and color must also be considered. [click to continue…]

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Planning For When Summer Turns To Fall

by Susan Morgan on August 27, 2015

ΚΑΛΟΚΑΙΡΙΝΗΣ-ΣΕΖΟΝIt’s true, the signs are all there. Heat waves are harder to take. Days at the beach don’t hold the allure they once did. We get annoyed at the ice cream melting all over us before we can finish it. Barbecues have become routine. We’ve reached the point in the season where the idle days of summer are drawing to a close, numbered now in single digits as fall schedules take shape.

Going back to school or not, there is something about this time of year that has all of us ready to switch gears. Change is in the air. Which makes this the perfect time to get to work on your plans for promoting your business this fall.

This season offers lots of opportunities to build business.

Back to School
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Signs, Signs, Everywhere A Sign

August 5, 2015

If you think about how many signs you see in one day it’s probably a far larger number than you expect. Like the song says, they’re everywhere. Good signs attract attention, educate or provide vital information. They help you stand out. What makes a good sign. Readability. Location. Durability. How do you make a sign readable? […]

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Why We All Really Do Need Vacations

July 24, 2015

Let me start by saying there is no self interest at work here. None at all. There’s nothing wrong with a healthy work ethic, except when it gets in the way of being productive. Those 60 hour work weeks might make you feel productive, essential to the operation of things. But in truth, research finds […]

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