Hard to imagine it’s already ‘back to school” time, but the summer days keep on slipping by faster than we’d like, leaving us no choice but to submit to the inevitable. Another school year. Summer, it seems, always goes too fast.
We’ve all heard what a huge selling season back to school time is, second only to the holidays for retailers. With the economy wobbling along, The National Retail Federation is forecasting an increase in sales of 2.5% over last year, but spending per family is expected to go down. Many are making due with that backpack (or lunchbox) from last year, 43.7% saying they are spending less in general because of the economy.
No surprise there.
It’s times like these that imprinted back to school items can be such a welcome surprise to customers (existing or prospective ones) and employees. Think how it feels to get something you need, right when you need it… there’s appreciation, relief to have the need met, a generally warm, positive feeling that recurs any time you see the item.
Now imagine your customers (even prospective ones) feeling that way about YOUR business…
Whether it be a notebook in a great size, a pen that writes like a dream, a duffle bag or backpack with room for everything, these items are practical, back to school essentials that also happen to be an easy, affordable way to promote a business, showcase a logo. By choosing a quality product, you’ll ensure that the item you give is able to stand up to everyday wear and tear so that it gets used for a good long time — exposing your logo to an entirely new audience, while the recipient is reminded of your business, and the value you place on the relationship, time and time again.
This is the real power of promotional products — not their affordability or flexibility; but rather the fact that they are kept on hand for a good long while, displaying your logo, a subtle reminder of your business, for all to see. No other form of advertising, not TV ads, radio spots, online blurbs, even print ads in the paper or a magazine, can claim that kind of staying power.
The internet makes it easy to do your homework (sorry, couldn’t resist!)… browse ours, and others, offerings. Once you’ve seen what’s out there, and come back, talk with our team of specially trained representatives about what you need… the colors you use for your logo and the image of your company you’d like to present. We’ll help you find the right back to school item, or anything else you need, and send it on its way in no time.
By using quality promotional products (like ours) you’ll be taking your marketing efforts to a whole new level… setting your business apart from the rest and ensuring you’ll be the head of the class.
This post was written by Susan Morgan