Categories for Ideas

Color Me Informed: The Use of Colors in Advertising

August 15, 2016 10:27 am Published by

When you’re looking at an advertisement, what are the first few things you notice? A good advertisement will strike your interest, usually by a logo or tagline. An excellent advertisement is recognizable and memorable. It draws our attention and we instantly relate the logo to said product or company. A perfect example is that of the following logos. Can you name these brands?
McDonald’s and Facebook both utilize a simple letter in their logos. Starbucks is one the most recognized brands in the country from their famous siren. Target uses the iconic target symbol, and even tends to plaster their cute mascot on everything! One of the most noticeable things about each logo, though, is their color scheme. After all, when my four-year-old gets hungry on a road trip, I tell her to look for “the golden arches” – and she notices them every time.
The first thing that we experience in anything is the visual aspect. In other words, characteristics such as fonts, symbols, and colors are the first things that we notice. Color sets a mood; studies have even shown that painting the walls of a student’s bedroom can help influence how well they study. So it’s no wonder that the color of your advertising can have such a huge impact on whether or not a prospective costumer will use your product or service. In fact, there is an entire field of research devoted to “color psychology.” It’s basically a bunch of people who sat around and figured out how color affects a person’s emotions, including things such as impulse control, how long a person will browse in a store, and triggers of hunger. Check out this chart for a simple way to see how colors can affect an individual’s purchasing decisions.
Color gives power to an advertisement, giving subtle suggestions to customers. Red portrays energy and quickly catches the eye. Blue displays emotion and connection. Green typically represents an eco-friendly product or company. By focusing on what your company stands for and the ideas that it wants to exude, you can choose the best colors to use in your marketing.
Simple is usually best. If you want to project professionalism while letting clients know that you’re still a driven company, a sleek product with a pop of color may be the best way for you to go.
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Figure out what works best for you. Discover the vibe of your company, utilize your resources, and draw in your customers. Do this and you will always make an impression!

Back to School

August 1, 2016 11:43 am Published by

As summer quickly comes to an end, we are all anticipating the back to school hustle and bustle. Teachers are finalizing lesson plans, kids are trying to get in their last few weeks of freedom, and parents are anxiously awaiting the day for the kids to get out of their hair again.
Back to School CalendarsOther than lesson plans, teachers have plenty more to think about and prepare. How will they use their creative juices to keep their students engaged? How will they decorate their classrooms? And what will make them memorable as a teacher? Educators also tend to think about how they can promote not only education, but their schools. Everyone has seen the “My kid is the best student ever at Such-and-Such Middle School.” Of course, there’s also banners for high school football championships, t-shirts for field day, and table covers for PTA meetings. Many times, a school district has what is called a Purchasing Department to fulfill the role of the getting these done. Just like any other company, they take bids from vendors and make sure that their budget allows for whatever they need. On the other hand, teachers usually have to provide their own supplies for their classrooms. This means not only things for the bulletin boards and posters for the room, but anything that helps distinguish the teacher and the school. Often times, teachers will pay out of their own pockets to buy T-shirts for their students to go on a field trip. PTAs also tend to order an outrageous amount of products displaying the school logo, name, etc. They sell these at fundraisers, do giveaways, and may even use them to promote future events.
So why are these so important to our school systems? In some cases, it’s simply related to school spirit. Students who express school spirit become better students. They perform better academically and are more active in school issues, as well as civil matters. More involvement and commitment to their education results in lower dropout rates. Many schools and districts will also use these items to boost enrollment. Colleges, in particular, try to boost their enrollment by passing out all sorts of pens, stickers, hats, etc., at college fairs. What better way to rack in more students – and more money – than by having a high schooler stare at a pen for eight hours a day, all while this pen is etched with your college’s name?
It is well known that teachers don’t get paid nearly enough (especially what they have to put up with) and school budgets are constantly strained. This is why affordable promotional products are so important. While big businesses can be a consistent customer and winning solution for your company, who wants to turn down business? Schools and teachers can be turned away from companies providing promotional items simply due to cost.
As a former educator, I know how important it can be to stamp your name on everything. Whether it’s your own name, your school’s name, or even your students’ names, putting it out there can help not only the students, but it can also help the teacher!
It’s nice to have reminders that the job you are doing is worth it every day.

Debunking The Advertising Rule Of 7

November 13, 2015 11:00 am Published by

7It’s not the idea of repetition that’s we’re questioning here. Repeating your message is key. It’s the number. Why 7?
You’ve heard it often enough, people need to see an ad 7 times before they remember it. This Rule of 7 is most often quoted by people in advertising with such confidence that you would expect to find tons of studies to back the claim. Not so. What we found was a fascinating piece from @successfulsw that takes a hard look at the science behind that all too readily accepted number.
The evidence to back the Rule of 7 theory, as the author finds, is limited. There aren’t reams of statistics, surveys dating back years, or journals full of research to back the claim. There’s only one study to be found, from 1989 no less, and this mentions no magic number. Seven just took over somewhere along the way.


Planning For When Summer Turns To Fall

August 27, 2015 9:55 am Published by

ΚΑΛΟΚΑΙΡΙΝΗΣ-ΣΕΖΟΝIt’s true, the signs are all there. Heat waves are harder to take. Days at the beach don’t hold the allure they once did. We get annoyed at the ice cream melting all over us before we can finish it. Barbecues have become routine. We’ve reached the point in the season where the idle days of summer are drawing to a close, numbered now in single digits as fall schedules take shape.
Going back to school or not, there is something about this time of year that has all of us ready to switch gears. Change is in the air. Which makes this the perfect time to get to work on your plans for promoting your business this fall.
This season offers lots of opportunities to build business.
Back to School

Signs, Signs, Everywhere A Sign

August 5, 2015 8:35 am Published by

If you think about how many signs you see in one day it’s probably a far larger number than you expect. Like the song says, they’re everywhere. Good signs attract attention, educate or provide vital information. They help you stand out. 00AF30C7-1EDD-4485-9F73-94D5E6C37556What makes a good sign. Readability. Location. Durability. How do you make a sign readable?

  • Less is more, as few words/symbols as possible
  • Dark letters, light background
  • Thicker, chunkier letters rather than fine, fancy fonts
  • Simple graphics

How do you locate a sign so more people will see it? Put it in front of as many pairs of eyes as possible. Anyone who’s driven in traffic knows that vehicle signs provide a nice source of distraction while sitting there waiting for things to move. It’s a great way to expose your company, and contact details to a wide, varied (some might say captive) audience. Lots of eyes, all looking for something else to look at besides break lights. (more…)

Why We All Really Do Need Vacations

July 24, 2015 10:59 am Published by

Let me start by saying there is no self interest at work here. None at all.
Vacation-Productivity-ButtonThere’s nothing wrong with a healthy work ethic, except when it gets in the way of being productive. Those 60 hour work weeks might make you feel productive, essential to the operation of things. But in truth, research finds that overwork actually saps your energy and leaves you less productive than you might have been if you just worked the 40 hours everyone else does. Hard to hear, I know.
Science is telling us that sitting for long periods (even for the physically fit) is not good for your health; now we’re learning the same may be true for effort and productivity. More and more research is finding that the longer you stay in front of that screen the less productive you get. That’s why getting up, going for a walk, taking a lunch break away from the office, or even having a conversations with people you like has become such popular behaviors among workers looking to be more productive.
Imagine — being productive without unending drudgery.
And there’s this; our brains aren’t even set up for continuous thought. We’re more productive (creative, focused) during shorter increments of time, say 15 minutes of solid effort and then a quick break. It’s using the brain like you use a muscle; working it then resting for a bit. When you think about it, that makes sense. Especially in the creative work world,  most often flashes of the (best) inspiration come “out of the blue” during off hours… when you’re driving home or cooking dinner.

Five Fun Facts About Mugs

May 7, 2015 12:59 pm Published by

Mugs are an incredible way to promote your business, cause or event. Not only are there limitless choices of color, size and style, but there’s lots of room for whatever message suits your need.
aa10993c-8cf9-4627-92db-619d7b909ee6Here too you have lots of options. Business name and logo? Always a winner and a lasting reminder. Tag line you use for your business? Awesome choice. Your logo/mascot alone? Cool.
Mug lovers rave about their favorite bit of drinkware(more…)

What Is Good Service?

March 19, 2015 9:59 am Published by

Now that sounds like a pretty simple question, on the surface anyway.
customer-serviceWe all know what good service is, don’t we? We certainly are able to recognize it when we encounter it. It’s a feeling. Good service (to me) is doing the job you are paid to do; excellent service is anything above and beyond that. Your definitions may differ.
In fact, when you stop to really think about it. recognizing and defining good service is a lot harder than it seems. Is it going the extra mile? Is it speed and efficiency? Is is a nice smile and good eye contact? Is it all of these things?

Why Printed Calendars Still Matter

January 8, 2015 9:00 am Published by

Last year, at just about this time, I wrote (vented) here about the disappearance of my promotional calendar from a real estate agent we used for a summer rental. So when the familiar envelope arrived yesterday I was happily surprised to find the functional, practical and everyday useful calendar back in the mix.
These guys must have realized just how effective printed promotional calendars are. Even today.
2015 Wall CalendarsThere’s something to the printed calendar that the virtual ones just don’t have. Permanence. You can touch it, use it anytime. What often gets overlooked in our tech-obsessed world is that not everyone is comfortable using technology, relying on apps. Unlike the digital variety, printed calendars are there, every single one of the 365 days of the year, as useful as ever. As perfect a place for your business name, contact info or message as you can get. Rather than being intrusive and annoying like virtual ads, your message on a printed calendar is quietly there, a subtle reinforcement and reminder of your business. Your understanding of real world needs.
You can’t beat that.
PPAI research from 2011 finds that 80% of homes and businesses are still using a printed calendar. Despite the explosion in technology and dizzying number of apps, this number is down just 20% from levels reported in the initial study conducted in 1981. (more…)

Must Have Promotional Products For Startups (Everyone Else, Too)

October 17, 2014 1:01 pm Published by

startRecently we were asked to recommend the best promotional products for a business just starting out. A small, one man outfit without deep pockets or lots of staff who needed help getting the word out about his services. TV and radio were way too expensive. Print ads might be okay, but this new business owner was looking for a way to promote his business that was more effective, and frankly more affordable too.
Something that stuck around longer than an ad. Something that presented his new business int he best possible light.
There aren’t that many ways to get the word out on your business as effectively and efficiently as a promotional product does — which makes them a smart choice for any business (just starting out or been in the thick of things for a while). As our regular readers know, promotional products say a lot about your business, especially if they are useful, top quality and engage the senses.
Here are the suggestions we made…