May 29, 2008 2:30 pm
In sales, objections are great. Yes, that’s right. Objections are at the heart of an adrenaline surge for any professional salesperson. You see, when potential customers raise objections to you, what it really means is that they’re interested in what you have to offer, but you haven’t addressed all their questions yet.
May 22, 2008 11:24 am
If this happens, welcome it with open arms. It is a signal that you need to go back and find out exactly what they want, get their questions answered and get the order signed. They are already listening to you. (more…)
In a perfect world, promotional products would be a line item on every organization’s budget not to be scratched come bad economy or cutbacks. They would be thought of as an investment, not an expense. And their inherent value would be understood by all.
April 2, 2008 11:36 am
Unfortunately, we do not live in that world. But PPAI Chairman of the Board Stan Breckenridge hopes to get us all a little closer. Through his post, Breckenridge aspires this year to spread the message of speaking with “One Voice.” Here’s the pitch: (more…)
It has been said the easiest way to get something done is to do it yourself. Well this is one theory, my theory is it is much easier to get someone else to do it and take the credit. Okay that is false but now that I have your attention here is the thought for the day “Make it Easy on them!”
March 28, 2008 4:57 pm
Staples introduced an “Easy Button” in their commercials. The idea was that it was so easy to find what you needed and be done shopping that the touch of a button could do it for you. This “Easy button became so popular, that Staples began to sell it in store and online for $4.99. Not only is the “Easy Button” fairly good size, when you tap it a voice says “That was easy!” Everyone is looking for the magic button. So, make it easy on them! (more…)
Truthfully, all I could remember about him that was he was big and lumbering and his pants sat well below his waist, but he knew my dishwasher like the back of his hand. He came out the same day I called, fixed my problem in half an hour and charged a fair price. I had a houseful of aging appliances and I knew I’d use him again, despite his unabashed lack of fashion sense.
February 27, 2008 4:02 pm
So when my dryer stopped working two years later he was the guy I thought to call. Except that I’d long since filed (some might say misplaced) his paper invoice and the business card he left behind. I couldn’t remember his name… the business name… or how I’d found him. All I could remember was the pants, and how quickly and cleanly he’d worked. (more…)
Everybody loves something for nothing. Well, almost nothing. McDonald’s is giving away McSkillet Burrito’s tomorrow and Friday, but you gotta buy a drink. No big whoop. But this reinforces the theory that people LOVE free stuff. McDonald’s Samples McSkillet Burrito for Leap Year EventThat’s why imprinted promotional products work so well. A clever gadget, a handy notepad, magnet or pen, or an expensive desk item or gift that’s discreetly branded does wonders for your image.