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Earth Day 2013: A Chance To Go Green, Earn Green Too

by Susan Morgan on April 19, 2013

With Earth Day right around the corner, it’s a good opportunity to look at how far we’ve come since those early days and that first celebration back in 1970.

Severe hazardous waste sites are clean or being cleaned, water quality has improved a lot, air quality in most U.S. cities has gotten significantly better, less pesticides are being used and this has brought the return of endangered species.

Industry has, for the most part, embraced the idea of ecology and byproduct synergy and minimizing waste. This all sounds very impressive, but there’s much more to be done.

A few of the ongoing green trends you’ll want to keep informed about include…

  • plastic bags are on borrowed time — California is taking the lead on this.
  • greenwashing is a real concern, and something to be avoided at all costs.
  • popular myths still persist — like the idea that the earth has limitless resources, that one person can’t make a difference, that our climate isn’t changing.

It’s also important to understand that consumers want to do business with companies that are environmentally responsible. Good for your business and our planet. And being a green business is a lot easier than you think — you’re probably doing some green things already.

When it comes to green promotional products there are more choices than ever before. We’ve come a long way from those awful looking recycled note pads — today there are products targeted to living a green lifestyle — items for the gardener or fitness buff as well as earth friendly everyday essentials like mouse padsmagnetskey tagscoasters and stress balls. There are even recycled items for special events — tableclothsnapkinsbanners and more.

These items are more than an affordable, effective way to showcase your business name and number, they’re also solid, real-world  evidence of your commitment to a more green way of living and doing business.

As with anything, when buying green, be an informed consumer. Ask (our specially trained representatives or others) what about the product makes it environmentally friendly. Be sure you consider the environmental impact of producing and distributing the item. Stay informed on the issues and don’t skip doing your homework — people will ask.

We all carry a responsibility to preserve the future of our planet, our only home. People cannot survive unless we’re in tune and aligned with nature. We must wage a war on waste, but be sure that it’s a smart one. One that makes a difference.

Here are some more simple actions you can take, at home and at work, to help our planet.

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Susan Morgan
Creative, passionate and detailed, Susan brings 25-plus years professional writing experience to a variety of projects — get-noticed direct mail pieces, full line print catalogs, eye-catching color brochures and totally original. search engine friendly company blogs, web pages and online articles.

A lifelong love of storytelling has also produced a full-length novel (Out of the Ordinary published by booklocker in 2007). Susan continues to indulge her passion for fiction with a growing number of short stories (one an award winner in 2004, another in 2008) and finalizing a second novel.

In her spare time Susan enjoys gardening, studying astrology and tarot, being with family and friends and keeping up with politics and current events.

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