http://blog.bigpromotions.net/index.php/2009/06/17/truths-about-marketing-during-a-recession/ All you wanted to know about imprinted promotional products. Thu, 22 Dec 2011 01:23:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.bigpromotions.net/index.php/2009/06/17/truths-about-marketing-during-a-recession/comment-page-1/#comment-279 Kevin Keenmon Sat, 11 Jul 2009 19:58:54 +0000 http://blog.bigpromotions.net/?p=253#comment-279 Marketing during a recession is certainly necessary. People are already going to be more cautious about how they spend their money, and if there is no effective communication for the benefits they are receiving, they may stop purchasing from a particular brand altogether. One topic I read, and blogged, about recently is the fact that a recession has less impact on the elderly. Depending on the product or service, this may be a demographic worth going after at this time. Marketing during a recession is certainly necessary. People are already going to be more cautious about how they spend their money, and if there is no effective communication for the benefits they are receiving, they may stop purchasing from a particular brand altogether. One topic I read, and blogged, about recently is the fact that a recession has less impact on the elderly. Depending on the product or service, this may be a demographic worth going after at this time.

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