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Big, Advertising Specialties, Dallas, TX

Promotional Calendars: Holding Their Own In A Tech-Savvy World

by Susan Morgan on October 1, 2012

Continuing the theme from our last post on thinking now about the holidays, and in defiance of that much discussed but now debunked Mayan prophesy, today marks 91 days until 2013 arrives on our doorstep. Which got us here at big promotions to thinking about calendars. These days there are any number of electronic calendars to keep you on schedule, and yet those hold in your hand printed calendars have not gone away. Far from it.

Research shows that in 2011 a full 80% of homes and businesses continued to use a printed calendar. Here’s my (non scientific) thinking as to why that might be…

  • Everyone can see them, not just a single user of a device
  • One central location for appointment cards, invitations, upcoming events, birthdays, phone numbers and addresses
  • A single, overall view of what’s scheduled for the month
  • Visuals and style express personality, interests
  • No power or charger needed, no worries about viruses or crashes

A Wall Street Journal blog earlier this summer pointed out that while the kitchen calendar might be old fashioned, you can’t beat it for a convenient, centrally located way to keep track of what needs to get done. And there’s no arguing that promotional calendars are an affordable, effective way to remind people about your business – every day of the year.

In fact, a promotional wall calendar bearing your business name can be a smart way to start a relationship with prospects and nourish the one you have with existing customers. More than a nice gesture, it encourages recipients to return the favor — by giving you their business.

It’s important to think about the type (desk, magnet, peel & stick, pocket or wall) of calendar that suits your needs. There’s no shortage of incredible images for wall calendars — breathtaking scenery or gardens, inspirations or motivations, cool illustrations, adorable pets, delicious foods, picturesque golf courses, beloved American images, antique trucks, classic cars, muscle cars and hot rods, colorful Western art, wildlife… even religious reflections combine to create a calendar that’s also a unique, useful reminder of your business.

If you’re overwhelmed by the options, a specially trained promotional products representative is always ready to help you find the right style and size for your needs. They’ll guide you through creating an imprint (with or without a logo) that presents a consistentt, professional image — using what we know about color (red for attention, blue for benefits, green for earth-friendly) you’ll end up with an imprinted calendar you’ll be proud to give.

No matter what type of calendar you choose, there’s no denying that putting your business name, logo and phone number on a quality, colorful 2012 calendar is a smart way to build your business — all year long. Just don’t wait too long to order yours!


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Susan Morgan
Creative, passionate and detailed, Susan brings 25-plus years professional writing experience to a variety of projects — get-noticed direct mail pieces, full line print catalogs, eye-catching color brochures and totally original. search engine friendly company blogs, web pages and online articles.

A lifelong love of storytelling has also produced a full-length novel (Out of the Ordinary published by booklocker in 2007). Susan continues to indulge her passion for fiction with a growing number of short stories (one an award winner in 2004, another in 2008) and finalizing a second novel.

In her spare time Susan enjoys gardening, studying astrology and tarot, being with family and friends and keeping up with politics and current events.

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