

King’s Hawaiian Turned “Soft” Into Something You Could Wear
King’s Hawaiian hit 75 years with a fresh look: a softer crown logo. To make that idea real, they set up a pop-up in Chicago
King’s Hawaiian hit 75 years with a fresh look: a softer crown logo. To make that idea real, they set up a pop-up in Chicago
Most marketing people think that customers and prospects come to exhibitor booths to learn about products and services. But what they come for the prizes
When it’s blazing hot and someone grabs your branded water bottle or throws on those promo shades, that’s when your brand message earns its keep.
Ever notice how people go crazy for those Masters golf tournament hats and shirts? There’s a brilliant strategy behind it. Masters gear is only sold
Here’s a fresh take on career fair booth ideas: Want your career fair booth to actually attract great candidates? Here are some no-nonsense tips that
Employee Recognition Day is March 7 (1st Friday in March) Let’s talk about making your employees feel like rockstars. After all, they’re the ones keeping
When Philadelphia Mayor Cherelle Parker got caught up in Eagles playoff fever at a press conference, she tried to lead a classic Eagles chant. Instead
Let me share a cool story from the book “Art & Fear“ that really hits home about how we sometimes get in our own way
Remember when free stuff at trade shows was just… stuff? Those days are done. In 2025, businesses are putting real thought into their branded merch.
Let’s face it – walking into a massive trade show can feel like entering a three-ring circus! Between the endless rows of booths, packed schedules,