Happy New Year! In the first show of 2024, here’s what’s on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles’ unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations….
Ep 176 12-16-2023 In this episode, we unpack three compelling case studies: Outback Steakhouse’s Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and…
We kick things off with Gold Peak Iced Tea’s nifty iPhone accessory: we explore how it transforms everyday moments into the coveted ‘golden hour’ with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager…
Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time. Bush’s Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They’re using social posts on TikTok and Instagram to measure engagement. Stouffer’s released an Advent calendar with…
Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder’s of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don’t miss the delectable partnership between Hershey’s and Crocs that promises to make your feet as comfy as…
We’re dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer’s silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It’s a…
Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we’re dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs’ culinary journey, where Pop-Tarts meet edible gummies to decorate your… Crocs! These gummies…
Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as…can holders? Yeti releases a scorching $400 skillet that’s causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to…
With National Fried Chicken Day, KFC has dropped a summer merch line that’s finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses. Rao’s Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your ‘passport’ with stickers… Sounds fun, right? Just wait into the suprise ending….
In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane’s Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide – a perfect blend of the two brands’ identities. Crocs leverages partnerships with influential brands, such as Disney, Marvel, NBA,…