Ideas

Expecting Employees to Work 24/7

Assumptions that haven’t been discussed can be particularly dangerous in the workplace. A boss may expect an employee to respond to emails at all hours of the day. They may want someone who will work seven days a week.

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Crisis Management Plan: How and Why

Sometimes, even the best laid plans may not prepare you for what lies ahead. This is not fool proof. But in many cases, having a plan can be the difference between thriving and losing your business during a major change or disaster.

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Why Follow Ups are Important

Salespeople usually focus on one main goal: making the sale. But we all know that sales is about building relationships. We need to create conversations and build trust with our customers. One way to do this is through follow ups.

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Infographic: How to Start a Podcast

Since we started the Big Promo Cast, I’ve had quite a few people ask me about starting their own podcast. Each person has had a great idea for a podcast and they’ve been asking some great questions. My first and foremost piece of advice is this: just start!

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Identifying and Being a Good Leader

Even if I’m not placed in a leadership role, it’s my mission to make sure that everything gets handled…Through all of my endeavors, I’ve learned a thing or two about leadership – which isn’t always the same thing as management.

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Could Antiviral Apparel Be the Next Preventative?

Throughout all of this [pandemic], the promotional products industry has been given the opportunity to help businesses who are struggling to stay open, as well as essential businesses. We’re able to assist with continued marketing while still helping flatten the curve. Our industry has seen a ton of new products – and old products revived. The next hot item: antiviral apparel.

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Creating Positivity Through Supporting a Cause

Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.

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SMS Marketing

Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.

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