Running Your Business

SMS Marketing

Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.

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Making Lemonade

I have a very enthusiastic eight-year-old who is always looking to be a better person. In her pursuit of making her own way in this world, my daughter (let’s call her Bea) decided that she wanted to start her own business…And then COVID-19 happened.

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The Mastermind: Daymond John

There are several business leaders in the world whom I admire…One of my favorites in Daymond John [entrepreneur, author, brand consultant, speaker, and co-star “Shark” on the TV series Shark Tank].

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Putting Out the Fire of Bad Reviews

We all will get bad reviews sometimes. Unfortunately, we can’t make everyone happy in this world. That’s just the way of it. And when those times do occur, it can be almost terrifying how easily these unhappy consumers can spread the word to potential customers.

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Be a Sloth

As I’m sure you know, this creature has a reputation for being extremely slow. They move slowly, eat slowly, and even digest their food slowly. (It can take up to a month to digest their food.) However, sloths are amazing swimmers.

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Words of Wisdom

In business, we sometimes hit road blocks that we’re not sure how to overcome. We become tired, complacent, and struggle with motivation. In those times, we often simply need a pick-me-up.

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Vendor Loyalty

Vendor loyalty is when we show devotion and adherence to our vendors. We work with them diligently and make sure they know that they’re appreciated.

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