Running Your Business

The Social Caterpillars

For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.

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Productive in Your PJs

With everything going on in the world right now – particularly because of the coronavirus (COVID-19) – many employees are now having to work from home in order to make sure that business continues as well. For those who are not used to working remotely, the idea of trying to work from the comfort of your home can seem intimidating.

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Put Your Feelers Out There

I believe wholeheartedly in following up with customers. Many times, follow ups are the best way to create repeat business. It’s also a great way to check in on how you are doing and see if there’s anything you can improve upon. I’ve recently read some articles about about exactly this. Different people have different ideas on how much is “too much checking in”…

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Know the Facts

One of the best and easiest ways to make sure that you’re utilizing your marketing to its fullest is to make sure that you know the facts. If you’re blindly groping at social media and SEO – not knowing how to reach your target audience – or randomly trying new techniques to get people engaged, it ends up being a waste of resources, time, and money. However, if you know your audience, have discovered with tactics work best, and have your ducks in a row, you can make a huge difference in the way that you do business.

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Frequently Asked Questions

Whether I’m talking to business owners or an executive committee for a local organization, everyone is excited to hear what I have to say about how promotional marketing WILL boost the interest of their audience. Usually, though, folks tend to ask the same questions. So here I am, ready to answer some of the most common questions that I hear.

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Guiding Your Business

We are all looking to better ourselves in at least one area of our lives. Sometimes, though, we simply don’t know where to start. Maybe you want to expand your business, start hiring employees to help you out, or perhaps you’re looking to begin a new business venture…if you’re still struggling and need a push in the right direction – or maybe even just some accountability – then you may want to look into a business coach.

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2020 is the Year of the Plan

Three years ago, I did a post on “the demise of your New Year’s resolutions.” I used to think that one goal that takes all year – and usually doesn’t come to fruition for most people – was overrated. Instead, I would choose a specific goal to focus on for each month. However, over time, I’ve learned that maybe they’re not that bad after all. I mean, everyone needs goals in life, right? Why not choose a specific time of year to make and implement those goals?

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Everyday Marketing

When is marketing useful for those who are not business owners? … What does this look like though and why does it matter?

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Service Versus Experience

SERVICE – n. – (1) an act of helpful activity; (2) help; (3) aid. But is that all there is to it? Most people agree that good service is a necessity when running any sort of business.

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Stop, But Don’t Quit

“If you quit on the process, you are quitting on the result.” – Idowu Koyenikan, Wealth for All: Living a Life of Success at the

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