Running Your Business

Everyday Marketing

When is marketing useful for those who are not business owners? … What does this look like though and why does it matter?

Read More »

Service Versus Experience

SERVICE – n. – (1) an act of helpful activity; (2) help; (3) aid. But is that all there is to it? Most people agree that good service is a necessity when running any sort of business.

Read More »

Stop, But Don’t Quit

“If you quit on the process, you are quitting on the result.” – Idowu Koyenikan, Wealth for All: Living a Life of Success at the

Read More »

Talking Like a Toddler

…A vibrant, fearless two-year-old boy…is actually one of the best communicators that I know. You may think that I’m kidding, but I’m really not. The irony is that his vocabulary right now only consists of about 75 words.

Read More »

Be Like Bob

Be known as the kind, helpful, caring entity. Reward your employees for good deeds. Save the planet. Be a hero. Spread the love, then spread the word. A grand gesture while still gaining publicity… it’s a win for everyone, right?

Read More »

The Disappearing Act

A little over a year ago, I was ghosted by a potential client after spending weeks giving various quotes, sending samples, and discussing deadlines. She was even consistent in quickly responding with needed information for me. It was maddening because I wasted valuable time…

Read More »

The I-35 of Sales

I despise traffic with a fiery passion. Living in the Dallas area, though, I have to deal with it on a regular basis. Every time I go out of town, particular somewhere that doesn’t have such gruesome driving conditions, my first words when I get back are usually, “I missed home but I didn’t miss Dallas traffic.”

Read More »

Free For All

Have you ever thought about how much the little charges really do turn off potential customers? “Free” can be your easiest business move.

Read More »