Finding Your Backbone
January 5, 2017
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I am generally terrible at being assertive. My lack of self-confidence makes it difficult to push myself outside of my comfort zone and toward other
Category: Success Stories
True Life Tale Of Imprinted Coffee Mug Heroics
September 18, 2015
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The story I’m going to tell you about an always under appreciated promotional product is true. The names and locations have been changed to protect a consumer from
Census Ad Specialties Work Better, Cost Less
July 5, 2010
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Here’s a real world example of how affordable, and effective, promotional products can be… courtesy of an unlikely source, the 2010 U.S. Census. You probably
More Than Toys And Trinkets: Powerful Advertising
May 21, 2010
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As our economy continues to “recover”, marketing budgets have remained under nearly constant scrutiny. When money’s tight, the temptation to cut advertising spending is almost
Marketing Lessons From AshleyMadison.com
January 11, 2010
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Infidelity has hardly wanted for media attention of late. You might say its a sign of the times that a dating site for those who
On The Value Of Being Thankful
November 23, 2009
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Thank you. These two little words are really rather remarkable, they convey so much, and as we find ourselves pausing to give thanks for all
Making The Case For Hand Held Fans
September 15, 2009
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With the start of the pro football season and schoolboy seasons all well underway, there are plenty of hardy souls who brave blistering heat (in
What Happens When Advertising Goes Angry
January 18, 2009
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When I first read this, I thought it was a joke… one of those ONION stories that keep you chuckling to yourself all day long. Only this isn’t
One Way To Use Twitter For Business
January 15, 2009
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And then there’s this… an intriguing blog telling the story of CoffeeGroundz Cafe in Houston, TX, a coffee shop who found a unique way to
The Lessons Family Guy Teaches Every Business
January 11, 2009
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My best friend Kim has been after me for at least the last year to catch an episode of Family Guy. She swears it’s right up
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