Brand Development

How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

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Product Showcase: Creative Ideas for Leap Year

2024 is another leap year – an additional day at the end of February to make up for the extra 6 hours it takes to travel around the sun in a year. Take advantage of this unique day by incorporating it into your marketing. Play on the word ‘leap’ for some creative ideas…February 29th can be your new best friend every four years.

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Why & How Promotional Products Work

In the competitive landscape of today’s business world, standing out from the crowd is essential for success. Promotional products have emerged as a powerful marketing tool, offering businesses a unique way to connect with their audience and drive sales. From branded pens to custom apparel, these tangible items leave a lasting impression on customers, fostering brand loyalty and increasing overall revenue.

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Product Showcase: Valentine’s Day

When you walk into any shop during February, you will see red and pink hearts everywhere. It may seem like marketing for Valentine’s Day is simple – and it can be. But you can do more than simply cut construction paper to look like hearts, placing them over massive signs that say “SALE.”…Here are some other options that might cause your customers to stop and soak in your brand.

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Best Practices for Leveraging Influencer Marketing

By partnering with individuals who have a significant and engaged following on social media platforms, businesses can tap into a ready-made audience and elevate their brand. However, the success of influencer marketing isn’t guaranteed; it requires careful planning and execution.

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