Brand Development

Coca-Cola x Marvel: The Heroes

On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.

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Dunkin’ Runs Out on America

Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.

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[ Pringles X The Caviar Co ]

Caviar on your Pringles?

Pringles joined forces with The Caviar Company for a unique collaboration: an unconventional pairing turned into a buzz-generating success story. What you need to know:✨

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SEO in the World of Social Media

More people than ever have been using social media to look for new brands and products. Almost all of your future customers are on social media, so it’s important that you set yourself up to be easily found. That is where SEO comes in.

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How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

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