Brand Development

Why Follow Ups are Important

Salespeople usually focus on one main goal: making the sale. But we all know that sales is about building relationships. We need to create conversations and build trust with our customers. One way to do this is through follow ups.

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Asking for Help

Asking people for money or favors can be extremely uncomfortable. I mean, no one wants to seem needy. But sometimes, we just have to ask for help.

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Could Antiviral Apparel Be the Next Preventative?

Throughout all of this [pandemic], the promotional products industry has been given the opportunity to help businesses who are struggling to stay open, as well as essential businesses. We’re able to assist with continued marketing while still helping flatten the curve. Our industry has seen a ton of new products – and old products revived. The next hot item: antiviral apparel.

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How to Attract New Customers

Attracting new customers can feel like such a daunting task. It takes a huge amount of work, especially in the beginning. Oh, you’re putting in the work but still not raking in the new money? Well, perhaps you’re working on areas that aren’t as beneficial.

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Creating Positivity Through Supporting a Cause

Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.

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Branded Shoes x Crocs

Some people love Crocs shoes while others find it to not be their cup of tea. Well, Crocs seems to have set off to be even more of an acquired taste, I suppose, as they have teamed up with edibles to make custom branded shoes.

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SMS Marketing

Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.

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Get to Know Your Customers Day

Days like National Cheesecake Day (July 30) and National Tortilla Chip Day (February 24 – which is also my birthday!) tend to bring a smile to face. Another great one is on July 16: National Get to Know Your Customers Day.

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