Brand Development

Branded Shoes x Crocs

Some people love Crocs shoes while others find it to not be their cup of tea. Well, Crocs seems to have set off to be even more of an acquired taste, I suppose, as they have teamed up with edibles to make custom branded shoes.

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SMS Marketing

Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.

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Get to Know Your Customers Day

Days like National Cheesecake Day (July 30) and National Tortilla Chip Day (February 24 – which is also my birthday!) tend to bring a smile to face. Another great one is on July 16: National Get to Know Your Customers Day.

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Making Lemonade

I have a very enthusiastic eight-year-old who is always looking to be a better person. In her pursuit of making her own way in this world, my daughter (let’s call her Bea) decided that she wanted to start her own business…And then COVID-19 happened.

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The Mastermind: Daymond John

There are several business leaders in the world whom I admire…One of my favorites in Daymond John [entrepreneur, author, brand consultant, speaker, and co-star “Shark” on the TV series Shark Tank].

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Putting Out the Fire of Bad Reviews

We all will get bad reviews sometimes. Unfortunately, we can’t make everyone happy in this world. That’s just the way of it. And when those times do occur, it can be almost terrifying how easily these unhappy consumers can spread the word to potential customers.

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Words of Wisdom

In business, we sometimes hit road blocks that we’re not sure how to overcome. We become tired, complacent, and struggle with motivation. In those times, we often simply need a pick-me-up.

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The Other PPE

We all know that personal protection equipment (or PPE) has been a prevalent topic lately. Everyone is looking for masks, gloves, hand sanitizer, and other products to help us try to flatten the curve. But there’s an entire section of products that folks may be missing out on: reusable items.

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We’re Open!

Many businesses right now are re-opening but it’s sometimes difficult to find a way to get the word out. Pandemic or not, business big and small often struggle with finding just the right way that they are opening or re-opening…No matter the situation, when you are having trouble marketing face-to-face, you may need to find other ways to advertise.

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