Throughout all of this [pandemic], the promotional products industry has been given the opportunity to help businesses who are struggling to stay open, as well as essential businesses. We’re able to assist with continued marketing while still helping flatten the curve. Our industry has seen a ton of new products – and old products revived. The next hot item: antiviral apparel.
Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.