Brand Development

We’re Open!

Many businesses right now are re-opening but it’s sometimes difficult to find a way to get the word out. Pandemic or not, business big and small often struggle with finding just the right way that they are opening or re-opening…No matter the situation, when you are having trouble marketing face-to-face, you may need to find other ways to advertise.

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The Generational Mix Up

Millennials often get a bad reputation over ridiculous misconceptions, thanks to being mistaken as Gen Z’ers. As a millennial myself, I often become annoyed at people thinking that my peers and I are off partying, blowing our money on new clothes, just starting out in the workforce, etc. I’ve honestly never quite been sure if people purposefully confuse millennials with Generation Z or if they are just ignorant of the age differences.

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Advertising During A Pandemic

There are several areas of our lives in which we are trying to feel out what to do, how to do it, and what hurdles we will face. A huge one for business owners right now is how – and if – we should advertise.

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The Social Caterpillars

For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.

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Pick a Name, Any Name

Some people don’t even know that creative job titles are a real thing, but most who do are extremely opinionated. They either think that these crazy titles are all absolutely awesome or they find them to be entirely unprofessional. Maybe you’re considering this fun and quirky way to put a spring in the step of your brand. If that’s the case, I’m here to give you some thoughts to consider…

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Put Your Feelers Out There

I believe wholeheartedly in following up with customers. Many times, follow ups are the best way to create repeat business. It’s also a great way to check in on how you are doing and see if there’s anything you can improve upon. I’ve recently read some articles about about exactly this. Different people have different ideas on how much is “too much checking in”…

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Take That Vacation!

Believe it or not, spring break is just around the corner! You may be ready to go on a family vacation, or maybe you’re buying

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Know the Facts

One of the best and easiest ways to make sure that you’re utilizing your marketing to its fullest is to make sure that you know the facts. If you’re blindly groping at social media and SEO – not knowing how to reach your target audience – or randomly trying new techniques to get people engaged, it ends up being a waste of resources, time, and money. However, if you know your audience, have discovered with tactics work best, and have your ducks in a row, you can make a huge difference in the way that you do business.

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Frequently Asked Questions

Whether I’m talking to business owners or an executive committee for a local organization, everyone is excited to hear what I have to say about how promotional marketing WILL boost the interest of their audience. Usually, though, folks tend to ask the same questions. So here I am, ready to answer some of the most common questions that I hear.

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Guiding Your Business

We are all looking to better ourselves in at least one area of our lives. Sometimes, though, we simply don’t know where to start. Maybe you want to expand your business, start hiring employees to help you out, or perhaps you’re looking to begin a new business venture…if you’re still struggling and need a push in the right direction – or maybe even just some accountability – then you may want to look into a business coach.

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