Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers.
Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants – supposedly they’re ‘crush proof’
Dunkin Donuts partnered with Scrub Daddy for unique donut-shaped scrubbers – and Scrub Daddy’s merch game is on point!
The new wearable Dispicable Me 4 Popcorn Bucket is just weird — but the rule is, if there’s a hot movie, there’s gotta be a hot popcorn bucket.
Using nostalgic and pop culture references in your marketing can create memorable connections with your audience. Look for unexpected brand partnerships that align with your values and think creatively about themed merch for maximum impact.
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0:00 This week’s topics:
0:37 Cheez-It Opened the Cheez-In Diner in Woodstock, New York
https://www.foodandwine.com/cheez-it-cheez-in-diner-woodstock-new-york-8650808
Shop Cheez-It® Merchandise – Cheez-It® HQ
https://shop.cheezit.com/shop.html
3:52 ‘Napoleon Dynamite’ and Ore-Ida Launch Tot-Protecting Pants for Film’s 20th Anniversary
https://www.complex.com/pop-culture/a/jaelaniturnerwilliams/napoleon-dynamite-and-ore-ida-launch-tot-protecting-pants
Ore-Ida – “Napoleon Dynamite” Tot-Protecting Pants – Commercial – YouTube
5:55 Dunkin’ and Scrub Daddy Announce Sponge Collaboration
https://www.foodandwine.com/dunkin-scrub-daddy-sponge-collaboration-8658750
Scrub Daddy X Dunkin’ Donut Shaped Sponges – Scrub Daddy Smile Shop
https://smileshop.scrubdaddy.com/product/scrub-daddy-x-dunkin-donut-shaped-sponges/
7:53 Gru’s popcorn BabyBjörn is cinema’s latest savior
https://www.morningbrew.com/daily/stories/2024/07/03/grus-popcorn-babybjoern-cinema
Despicable Me 4 Minions Popcorn Buckets from AMC & Cinemark: Where to Buy Them
https://thedirect.com/article/despicable-me-4-popcorn-buckets-minions-amc-cinemark-where-to-buy