Spam’s Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy.
McDonald’s and the US Open use collectible cups to increase customer engagement and sales.
Aldi and Trader Joe’s go head to head on cooler bags. I look at L.L.Bean’s tote bag rivalry with Lands End.
Gorton’s is updating its image with retro-style merchandise for younger consumers.
Takeaways:
Try limited edition merch to support causes and generate interest in our brand
Consider collectible items that customers will keep and use often
Check our company’s history for ideas when creating new merchandise
Include younger team members in design discussions to ensure we stay relevant
Think about unusual promotions like trade-in programs to stand out from competitors
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0:00 This week’s topics:
0:49 The Makers of the SPAM® Brand Unwrap Limited-Edition SPAM® Musubi Day Merch Collection Benefiting Maui
https://www.prnewswire.com/news-releases/the-makers-of-the-spam-brand-unwrap-limited-edition-spam-musubi-day-merch-collection-benefiting-maui-302218012.html
SPAM® Musubi Day | Spam
https://www.spam.com/spam-musubi-day
4:00 McDonald’s Launches New Collector’s Meal That Includes a Seriously Cool Collectable
https://www.foodandwine.com/mcdonalds-collectors-meal-cups-8691129
The $10 million cocktail everyone is drinking at the US Open
https://finance.yahoo.com/news/us-open-grey-goose-concocted-090020591.html?ncid=twitter_yahoonewst_sjwumo1bpf4
7:35 Sonny’s Nashville https://www.sonnysnashville.com/
Our Giant Squeeze Boozy Lemonade
https://www.instagram.com/p/C6grhqQOT_o/
8:00 Aldi Has a Copycat of the Sold Out Trader Joe’s Cooler Bags
https://www.yahoo.com/lifestyle/aldi-copycat-sold-trader-joe-130000718.html?guccounter=1
9:08 Lands’ End wants to dethrone the L.L.Bean Boat and Tote
10:29 This fish stick company just released some shockingly good merch for Gen Z – Fast Company
https://www.fastcompany.com/91181834/gortons-fish-merch-for-gen-z
Fish, but make it fashion – Gorton’s Seafood
https://www.gortons.com/shop/
