Manage Your Expectations When Buying Branded Merch On A Budget

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Got a tight budget for your branded merch? Here’s how to make the most of it:

Know What Drives the Cost: Product type, quantity, and customizations can quickly add up. It might be smarter to order fewer, high-quality items than go for a bunch of cheaper ones.

Prioritize Your Goals: Is your goal to get your brand in front of lots of people, or impress key clients? Focus on what matters most and spend accordingly.

Be Open to Alternatives: A simple design or a different product could still do the trick without breaking the bank. Let’s get creative and find budget-friendly ideas that still look great.

Consider The Number Of Print Colors: Printing in one color is more cost effective than multiple colors. Consult your brand guidelines for acceptable uses of your brand assets.

Quality vs. Quantity: Sometimes less is more. A handful of higher-quality items can leave a stronger impression than a ton of cheap ones.

Plan Ahead: Last-minute rush orders can spike your costs. Plan early to keep things within budget and avoid extra fees.

Set clear expectations and you’ll get the best bang for your buck without sacrificing quality!

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Rich Graham

Purveyor of branded swag and merch. Host to 3 kidneys. Uncredited contributor at @nbcsnl Chief Imagination Officer at @bigpromotions. Podcaster at http://bigpromocast.com
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