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Big Promotions.net, Advertising Specialties, Dallas, TX

How To Get The Most From Promotional Products

by Susan Morgan on January 14, 2009

You’ve seen the data on how effective promotional products can be. They’re an affordable, tangible way to create visibility, maintain contact with prospects, and thank customers and employees for their loyalty. Before you jump on the promotional products bandwagon, take some time to think about the audience, your budget and just what you want to get out of your investment.

The promotional product you choose is important. It needs to tie in some way to your type of business. Think beyond pens and mugs to more unique items… something with a natural relationship to your business. Calendars… flash drives… hats or clothing can all be promotions that work for a variety of businesses. Remember, you don’t have to choose a promotion that’s the hot thing or the latest trend… instead select something useful that will represent you well over time.

Also important is to apply a unified theme to the products you choose. The color, logo, typestyle allneed to be the same… easy to identify. A message that supports the theme reinforces the campaign. Look to your current color scheme and overall look for clues. Think IBM blue, Apple’s rainbow… you want that kind of immediate, universal recognition for your company. 

Beyond the promotional products you choose, you also need a plan… well thought out and carefully timed. A calendar is a good starting point — look at holidays, plans for new product introductions, anniversaries, community or charity events… anything where your business will be involved. You’ll need to define, as clearly and succinctly as you can, what you want to accomplish. Is it an increase in sales? Is it so many good quality leads? Is it more press (visibility) for your business?

Next ask yourself… How will you get the promotional products in the right hands? Will you give them out as a souvenir at an event, enclose with invoices or orders, deliver by hand or as part of your ongoing advertising efforts? The answers will be different depending on your type of business and the audience you’re trying to reach. 

promotional products consultant can be an invaluable resource when it comes to finding the right thing — these pros know what’s out there, can help you with imprinting and give you suggestions for how to get your awesome new promotional product into people’s hands. And then you’ll see, first hand, the kind of amazing results your business will get.

Susan Morgan on sabtwitterSusan Morgan on sabfacebook
Susan Morgan
Creative, passionate and detailed, Susan brings 25-plus years professional writing experience to a variety of projects — get-noticed direct mail pieces, full line print catalogs, eye-catching color brochures and totally original. search engine friendly company blogs, web pages and online articles.

A lifelong love of storytelling has also produced a full-length novel (Out of the Ordinary published by booklocker in 2007). Susan continues to indulge her passion for fiction with a growing number of short stories (one an award winner in 2004, another in 2008) and finalizing a second novel.

In her spare time Susan enjoys gardening, studying astrology and tarot, being with family and friends and keeping up with politics and current events.


{ 3 comments… read them below or add one }

Personalised Corporate Gifts March 10, 2009 at 1:30 am

Good Job!!!!!!!!!!!!
Really business Gift Ideas is very helpful in this period of recession.It helps in increasing general awareness of the brand.Great Job…………..
Keep It Up

Kim Web | Design March 30, 2009 at 2:55 am

This is a great idea of getting and keeping ones business out there during this time of financial crises as people are not spending but doing this and giving out gifts helps keep your company out there and remembered.

Affordable Gift Booklets November 4, 2009 at 10:15 pm

Excellent article. Good point about thinking beyond mugs and pens. I know I’ll be getting a bunch of these this year again!

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