Lessons from the front: How NOT To Do Email Marketing from Chili’s – No Place Else!

I’ve been a customer and fan of Chili’s for a long, long time. In fact, my ex-father in law actually built the first one in Dallas, so we go back a little.
Imagine my joy when I see an email from Chili’s in my inbox, with the subject line “That Happy Little Place Between Work And Home” – offering some kind of happy hour special. Then imagine my disappointment when I see that their email marketing vendor has somehow screwed something up and caused the email to be worthless.
Chili's Email Marketing FAIL
Now imagine potentially half a million (HALF A MILLION? YES!) Facebook fans talking about this messed up email.
I head to their Facebook page, and it looks like this has been going on for at least 2 hours.
So here’s the skinny: Fish Bowl sends out a non working email on behalf of their client, Chili’s. The email falls apart and is totally confusing and non-functional. Recipients begin to talk about this on the Chili’s Facebook page.
Somebody should be fired over this. Epic fail.

In fact, you can make your own chili. Here’s an awesome recipe from Jen Reviews.