Lessons from the front: How NOT To Do Email Marketing from Chili's – No Place Else!

November 17, 2010 2:05 pm Published by 2 Comments

I’ve been a customer and fan of Chili’s for a long, long time. In fact, my ex-father in law actually built the first one in Dallas, so we go back a little.
Imagine my joy when I see an email from Chili’s in my inbox, with the subject line “That Happy Little Place Between Work And Home” – offering some kind of happy hour special. Then imagine my disappointment when I see that their email marketing vendor has somehow screwed something up and caused the email to be worthless.
Chili's Email Marketing FAIL
Now imagine potentially half a million (HALF A MILLION? YES!) Facebook fans talking about this messed up email.
I head to their Facebook page, and it looks like this has been going on for at least 2 hours.
So here’s the skinny: Fish Bowl sends out a non working email on behalf of their client, Chili’s. The email falls apart and is totally confusing and non-functional. Recipients begin to talk about this on the Chili’s Facebook page.
Somebody should be fired over this. Epic fail.

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This post was written by Rich Graham

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