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Big, Advertising Specialties, Dallas, TX

Lessons from the front: How NOT To Do Email Marketing from Chili’s – No Place Else!

by Rich Graham on November 17, 2010

I’ve been a customer and fan of Chili’s for a long, long time. In fact, my ex-father in law actually built the first one in Dallas, so we go back a little.

Imagine my joy when I see an email from Chili’s in my inbox, with the subject line “That Happy Little Place Between Work And Home” – offering some kind of happy hour special. Then imagine my disappointment when I see that their email marketing vendor has somehow screwed something up and caused the email to be worthless.

Chili's Email Marketing FAIL

Now imagine potentially half a million (HALF A MILLION? YES!) Facebook fans talking about this messed up email.

I head to their Facebook page, and it looks like this has been going on for at least 2 hours.

So here’s the skinny: Fish Bowl sends out a non working email on behalf of their client, Chili’s. The email falls apart and is totally confusing and non-functional. Recipients begin to talk about this on the Chili’s Facebook page.

Somebody should be fired over this. Epic fail.

Rich Graham
Rich has been doing art, graphic design, marketing, and web work since the stone age.

{ 2 comments… read them below or add one }

Jessica Apodaca November 17, 2010 at 6:25 pm

Someone should be fired for an HTML error? I think that is a little extreme!

Rich Graham November 20, 2010 at 2:36 pm

@ Jessica: It wasn’t simply an HTML error. It was total debacle that showed the client as inept, in a bad light. Somebody goofed, and we all have to pay for our mistakes.

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