Latest Posts

Five Fun Facts About Mugs

May 7, 2015 12:59 pm Published by

Mugs are an incredible way to promote your business, cause or event. Not only are there limitless choices of color, size and style, but there’s lots of room for whatever message suits your need.
aa10993c-8cf9-4627-92db-619d7b909ee6Here too you have lots of options. Business name and logo? Always a winner and a lasting reminder. Tag line you use for your business? Awesome choice. Your logo/mascot alone? Cool.
Mug lovers rave about their favorite bit of drinkware(more…)

Power Banks A Must For Power Hungry Devices

April 14, 2015 10:59 am Published by

At this point we can all agree that smartphones, tablets, laptops and the like are a huge part of everyday life. They’re here to stay. Amazingly there’s a survey from 2013 that finds most Americans would choose their technology over many things you thought never to do without. We do love our gadgets.
And our gadgets are hungry, hungry for power. 78A9D59B-3C07-40F9-A77B-F844BFE92787
But since battery life isn’t what we might wish, our devices loose power long before we loose interest. They must be fed regularly, and so there are charging stations in malls, coffee places and restaurants. We cringe if we see a low power warning on any screen, and smart techies now carry a portable power source.
Enter the power bank, a must for those times when an outlet isn’t available and a super functional way to promote your business to boot. The handy little device is called a power bank because it stores electrical energy (like a deposit in a bank) and then lets you use (withdraw) the stored energy to charge a mobile device. A power bank is essentially an external battery that is able to power a smartphone or tablet — plug in to it and you’re good to go.

Promo Products For Spring: Bursting Out All Over

April 7, 2015 8:59 am Published by

5C8DEB7B-672A-4EB1-BA68-2FFFF30A5368At long last our calendars tell us it’s true… spring has arrived. Depending on where you live, you’ve seen the signs. Snow disappearing. Birds singing. Maybe you’ve opened the car windows on the way home.
The change of season is an ideal point to pause – to see where we are based on what we expected at the beginning of the year. Maybe do a bit of business spring cleaning to keep things on track. Recommit to goals. Move forward with what we’ve learned. Prepare for what’s ahead.
At this time of year when our thoughts turn to getting back outside, there are many promo products for spring that do double duty. Tie into the season and the urge to get out, breathe fresh air and enjoy the sunshine, while still promoting your business name and number. The challenge is choosing something that works with the season and your business. Think fun and functional.

What Is Good Service?

March 19, 2015 9:59 am Published by

Now that sounds like a pretty simple question, on the surface anyway.
customer-serviceWe all know what good service is, don’t we? We certainly are able to recognize it when we encounter it. It’s a feeling. Good service (to me) is doing the job you are paid to do; excellent service is anything above and beyond that. Your definitions may differ.
In fact, when you stop to really think about it. recognizing and defining good service is a lot harder than it seems. Is it going the extra mile? Is it speed and efficiency? Is is a nice smile and good eye contact? Is it all of these things?

Admit You Were Wrong, Make It Right, Move On

March 4, 2015 7:59 am Published by

I know it’s hard, but say the words aloud with me, “I made a mistake.” Too hard? Try this one, “I was wrong.”
mgt67See, nothing happened! You’re still alive, nobody is staring and the world continues to revolve just as it always has. Fear of admitting mistakes is one of those impulses that’s as counterproductive in business as it is in everyday life. The truth is, everyone makes mistakes. Businesses included. And when that inevitable mistake happens, how you handle it says a lot about your business. It also decides if you keep a relationship with the customer going forward. Or if the person is so blazingly angry they share the experience with every single person they know, online and off.
That’s not good for your reputation. Or for business.
Rather than going on as if bad things won’t happen, take some time to think about what happens when they do. Plan what you’ll do and be sure and talk to your staff about these plans, they’ll take their cue from you. Reassure employees that mistakes will not cost a job or reflect badly on them, and that acknowledging something’s wrong and moving forward are what you consider valuable. Lead by example. Be approachable.
There are no shortage of ways to handle mistakes with your customers, and a lot depends on your business and industry. No matter what, common sense is a good guide to handling mistakes.

Brand Authenticity: If You're Not Genuine We'll Know It

February 18, 2015 9:59 am Published by

authenticbrands-700x700 copyOnce upon a time, a brand could rely on billboards and signs, radio and TV ads, public relations efforts to promote itself and attract buyers. Potential buyers had to go to a physical storefront to learn more or buy what they wanted. By mail came catalogs, flyers and the like. Brand authenticity wasn’t a part of the mix simply because the company controlled the message.
In today’s digital world consumers have access to anything, 24/7, delivered right to our front door or handheld device. We have all kinds of access to (and impact on) brands that consumers past didn’t have. The hyper transparency of today makes it tougher to stand out over the noise of everyone else trying to do the same. We can talk about our favorites, complain about the bad stuff, share hints and experiences. It’s a whole different ball game.

What To Do To Win The Millennial Buyer

February 3, 2015 11:59 am Published by

Millennials seem to be getting a lot of attention lately, and it’s no surprise. This generation’s numbers are pretty impressive. To start, there are 76.6 million of them, larger than those famous Baby Boomers (1946-1964) and Gen Xers (1965-1980). Today this age group makes up half the work force, and are on pace to be a full 75% by 2020. And then, there’s this tidbit — Millennials account for $1 trillion of annual consumer spending.
Certainly enough motivation to try and win them as customers.
That starts by learning a bit about what this age group is all about. This generation has a unique sense of self, an optimistic outlook and a not so traditional approach to the stages of life. They buy, but they don’t do it the way many brands today still think they do, because people this age are becoming adults in a different world. Growing up without need or want, with technology and resources, they see limitless possibilities to create the life they want.

Gearing Up For The Game Of The Year

January 20, 2015 11:59 am Published by

Can you feel that certain something in the air?
r_DS10328-10_SPRT_HDZ_FTBLL_FNATCDespite a year of scandals and shameful behavior, the NFL is as much a commercial success as ever. With winter having us firmly in hand, and massive TVs on sale everywhere there’s no doubt another Super Bowl is coming up. For the next few weeks just about everyone will be thinking, talking, eating and sleeping football, and this gives you ample opportunities to use football themed promotional products to build your business… to get noticed and remembered.
There are plenty of options…

You might give any of these items to customers/employees, or make them a “Gift with Purchase” given out in the buildup to Super Bowl Sunday. Either way, you’ll share a love for football and an important message about your business at the same time.

Why Printed Calendars Still Matter

January 8, 2015 9:00 am Published by

Last year, at just about this time, I wrote (vented) here about the disappearance of my promotional calendar from a real estate agent we used for a summer rental. So when the familiar envelope arrived yesterday I was happily surprised to find the functional, practical and everyday useful calendar back in the mix.
These guys must have realized just how effective printed promotional calendars are. Even today.
2015 Wall CalendarsThere’s something to the printed calendar that the virtual ones just don’t have. Permanence. You can touch it, use it anytime. What often gets overlooked in our tech-obsessed world is that not everyone is comfortable using technology, relying on apps. Unlike the digital variety, printed calendars are there, every single one of the 365 days of the year, as useful as ever. As perfect a place for your business name, contact info or message as you can get. Rather than being intrusive and annoying like virtual ads, your message on a printed calendar is quietly there, a subtle reinforcement and reminder of your business. Your understanding of real world needs.
You can’t beat that.
PPAI research from 2011 finds that 80% of homes and businesses are still using a printed calendar. Despite the explosion in technology and dizzying number of apps, this number is down just 20% from levels reported in the initial study conducted in 1981. (more…)

Networking For Business: Opportunities Are Everywhere

December 28, 2014 9:59 am Published by

business-networkingWhen it comes to networking for business, there’s really not much new. Except this.
Rather than focusing your networking efforts on those awkward business card passing events, be aware of the everyday chances you have to meet people, build relationships and perhaps your business as well. Once you start looking, you’ll be amazed at the number of opportunities that present themselves in your ordinary world. Real world examples of networking success stories like these abound.
The opportunities are out there… all you need to do is look and be ready to embrace them.