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Big, Advertising Specialties, Dallas, TX

Back to School

August 1, 2016

As summer quickly comes to an end, we are all anticipating the back to school hustle and bustle. Teachers are finalizing lesson plans, kids are trying to get in their last few weeks of freedom, and parents are anxiously awaiting the day for the kids to get out of their hair again. Other than lesson […]

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Adult Coloring Books Let Us Unplug, Unwind, Create.

January 27, 2016

There’s a prediction from ASI this week that the next big thing in promotional products will be adult coloring books. Yes, you read that right. Coloring books with amazingly intricate patterns intended for adults. The kind that call for fine tipped markers or colored pencils. Maybe you’ve noticed them yourself. Over the holidays, stores reported […]

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Debunking The Advertising Rule Of 7

November 13, 2015

It’s not the idea of repetition that’s we’re questioning here. Repeating your message is key. It’s the number. Why 7? You’ve heard it often enough, people need to see an ad 7 times before they remember it. This Rule of 7 is most often quoted by people in advertising with such confidence that you would expect […]

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On Taking “No” For An Answer

October 24, 2015

We can all agree that no one likes to hear the word “No.” Business or personal it doesn’t matter, being denied something you’ve worked long and hard for is no easy thing. Most of us don’t take it very well. That’s really not a problem unless you happen to be selling something. Then taking “No” […]

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