It’s true, the signs are all there. Heat waves are harder to take. Days at the beach don’t hold the allure they once did. We get annoyed at the ice cream melting all over us before we can finish it. Barbecues have become routine. We’ve reached the point in the season where the idle days of summer are drawing to a close, numbered now in single digits as fall schedules take shape.
Going back to school or not, there is something about this time of year that has all of us ready to switch gears. Change is in the air. Which makes this the perfect time to get to work on your plans for promoting your business this fall.
This season offers lots of opportunities to build business.
Back to School
There was a time when picking out your lunch box was the thing to do for back to school. Today’s kids have a whole lot more to choose from (worry about) than the container a lunch will sit in for the rest of the year. Now back to school needs include things like backpacks, drink ware, pens, padfolios and notebooks. Parents are struggling to keep up.
Put your name (logo, number, tagline) on a quality imprinted product and fill the need for these items for your customers and employees. Plus, you’ll expose you business to a whole new audience. Not just kids but parents, teachers and staff too.
Events where you will need business gifts and employee awards will be here before you know it. These imprinted items help strengthen relationships between your business and those who matter most — customers and employees. Get a head start on your shopping this year and you’ll be glad you did. You’ll get great gifts, avoid the stress of the last minute scramble and be able to focus on running your business during this busy time of year.
When it comes to decorating for those events, we have a complete selection of trade show supplies that offer lots of attractive solutions to take things up a notch, make your event look more coordinated and professional.
Whatever business you’re in, the change of season brings lots of great ways to get your business noticed. Offering discounts (specials, sales) is a smart way to bring in new business and reward regular customers. You can take your cues from the things other businesses like yours do, or branch out on your own.
For instance — turn back prices when the clocks turn back, mark the first day of fall, celebrate Halloween or say “thank you” during the whole month of Thanksgiving. Offer gifts for referrals. There are any number of ideas that can work for all types of businesses.
As you can see, there’s no shortage of good options for any kind of business, large or small. All that’s left is to get to work planning your own fall promtion, or getting ready for the events to come. We’re here, anytime you need us.
This post was written by Susan Morgan