One of the best and easiest ways to make sure that you're utilizing your marketing to its fullest is to make sure that you know the facts. If you're blindly groping at social media and SEO - not knowing how to reach your target audience - or randomly trying new techniques to get people engaged, it ends up being a waste of resources, time, and money. However, if you know your audience, have discovered with tactics work best, and have your ducks in a row, you can make a huge difference in the way that you do business.