Brand Development
Amber L. Jewell

The Shift to Modern Branding

It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.

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Amber L. Jewell

Give Your Team a Boost With a Vision Board

If you haven’t been introduced, a vision board is pretty self-explanatory: create a board that visualizes the vision that you have going forward…Being focus-driven and surrounding yourself with positive vibes will alter the way that you approach challenges. It will also affect the decisions that you make whenever your goal is constantly in mind.

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Current Events
Amber L. Jewell

Encouraging Employees to Save Lives

Throughout the year, there are different ways that people can give back to their communities. This month, consider encouraging your employees to donate blood….As the recipient of a blood transfusion, I can vouch for the importance of donations. Someone, somewhere, donated blood and it saved my life.

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Amber L. Jewell

Product Showcase: St. Patrick’s Day

It’s the time of year that folks are all wearing green and everyone claims to be Irish…There are definitely ways that companies can reach out to those who want to celebrate their Irish heritage or to simply want to drink the day away.

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Taking the Jump When All You Know is Fear

For most of my life, I have been intimidated by JRR Tolkien...All I had heard was, "Yeah, he may go on for a page and a half about that tree, but he's a good author." That is not something that I wanted to invest time into.

2023: The Year of Flexibility

Generally, I despise the "one giant goal at the beginning of the year" approach...[My previous] idea was that I would focus on one goal a month; that goal would become a habit; then I just add on the next goal at the beginning of the next month. That method is no longer working out for me.

Recognizing Each Piece of the Puzzle

Teamwork is made up of people with different abilities and talents. Success depends on it. As they say, "no man is an island." Not only is it important to incorporate this in the challenges that a company may face, but it is equally as important to give recognition for it.

Saving Your Sanity Through Having Your Own Space

Sometimes, all we need is a little space. If you're feeling overwhelmed, overworked, and simply frayed, trying giving yourself some space. That may mean space away from what you're working on - taking a week off! - or some distance between yourself and people around you.
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