Employees
AJ Jewell

The Professional Method to Declining a Meeting

Some people struggle to decline the meeting because they do not want to upset the host – even if they simply don’t have time for it. Others may have no problem with telling people straightforwardly (often in a rude manner) that they refuse to show up. If you fall into one of these categories…let’s walk through this.

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Brand Development
AJ Jewell

10 Ways to Make a Great First Impression

The goal of making a good first impression is to establish a foundation for a positive and fruitful relationship. Authenticity and a customer-centric approach are key to achieving this.

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Employees
AJ Jewell

Coping with a Missed Promotion

Not getting the internal promotion that you hoped for can be tough. You may feel disappointed, angry, or frustrated. You may lose all motivation for your job. How you feel can affect what you decide to do about it, whether that is working on the ways to get the next promotion available or searching for a new job.

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Brand Development
Rich Graham

Avoiding the Merch Madness

What happens when you order merch at the last minute?  Scrambling to find branded pens or tote bags before an event. Agonizing decisions around too many product options. It’s no wonder so many businesses struggle with this part of their

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Promotions for the Tortured Poets Department

While "Swifties" sit on the edge of their seat, waiting for the Chairman of the Tortured Poets Department to drop more music, Swift is a promotional mastermind. Love her or hate her, she knows how to set the stage for breaking records over and over again.

Coca-Cola x Marvel: The Heroes

On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.

Dunkin’ Runs Out on America

Dunkin' put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.

Using Buzzwords

Not everyone is always on the same page. Recognizing this allows us to thoroughly think about our communication. Also, keep in mind who you are speaking to. In some cases, it is inappropriate to rely solely on casual tones in conversation. Note the who, what, when, where, and why of the interaction so you can determine the how.

Product Showcase: Higher Education

Start preparing because June will be here before you know it! To recognize our graduates and congratulate those who are moving onto higher education, consider offering gifts. (Those of us who are back in school after fifteen years would also appreciate freebies.)
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