Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.
Bush’s Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They’re using social posts on TikTok and Instagram to measure engagement.
Stouffer’s released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.
Dunkin’ introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.
Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.
Crayola collaborated with Kohl’s on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.
Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees.
0:00 This week’s topics:
0:50 ‘I Only Stand For Pepperoni’ Socks? Hormel Opens Pop-Up Shop
4:13 Backpacks, costumes, sandals: Why Bush’s Beans is investing in merch
Bush’s Beans Online Store | Shop BUSH’S® Beans – Shop.BushBeans.com
8:01 Stouffer’s Launched a Frozen Food Calendar
Stouffer’s on Instagram
Advent Comfort Calendar
10:30 Dunkin’ Unveils Inflatable Spider Donut for Halloween Fanatics – QSR Magazine
Spider Donut Inflatable
12:55 Tesla Is Now Selling Its Own Beer, CyberBeer
CyberBeer + CyberStein
15:24 Crayola Teams Up with Kohl’s for Color-Forward, Limited-Edition Merchandise Line
Crayola x Kohl’s | Kohl’s
17:12 Trade Show University