Featured Campaigns:
Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.
Bush’s Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They’re using social posts on TikTok and Instagram to measure engagement.
Stouffer’s released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.
Dunkin’ introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.
Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.
Crayola collaborated with Kohl’s on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.
Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees.
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0:00 This week’s topics:
0:50 ‘I Only Stand For Pepperoni’ Socks? Hormel Opens Pop-Up Shop
https://www.mediapost.com/publications/article/389141/i-only-stand-for-pepperoni-socks-hormel-opens-p.html
Pepperoni Shop
https://www.pepperonishop.com/
4:13 Backpacks, costumes, sandals: Why Bush’s Beans is investing in merch
https://www.marketingbrew.com/stories/2023/10/02/backpacks-costumes-sandals-why-bush-s-beans-is-investing-in-merch
Bush’s Beans Online Store | Shop BUSH’S® Beans – Shop.BushBeans.com
https://shop.bushbeans.com/
8:01 Stouffer’s Launched a Frozen Food Calendar
https://www.foodandwine.com/stouffers-frozen-food-advent-calendar-8347401
Stouffer’s on Instagram
https://www.instagram.com/p/Cx5wIZXOlrj/
Advent Comfort Calendar
https://shopstouffers.goodnes.com/collections/advent-comfort-calendar
10:30 Dunkin’ Unveils Inflatable Spider Donut for Halloween Fanatics – QSR Magazine
Dunkin’ Unveils Inflatable Spider Donut for Halloween Fanatics
Spider Donut Inflatable
https://shopdunkin.com/collections/feature-product/products/spider-donut-inflatable?variant=42522092929077
12:55 Tesla Is Now Selling Its Own Beer, CyberBeer
https://www.foodandwine.com/tesla-cyberbeer-8361856
CyberBeer + CyberStein
https://cyberbeer.tesla.com/
CyberOpener
https://shop.tesla.com/product/cyberopener?sku=1975159-00-A
15:24 Crayola Teams Up with Kohl’s for Color-Forward, Limited-Edition Merchandise Line
https://www.prnewswire.com/news-releases/crayola-teams-up-with-kohls-for-color-forward-limited-edition-merchandise-line-301939188.html
Crayola x Kohl’s | Kohl’s
https://www.kohls.com/catalog.jsp?CN=Assortment:Crayola%20x%20kohls
17:12 Trade Show University
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