We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a ‘Start Me Up’ iced coffee maker, sadly it’s already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings.
Apple’s latest reveal at the WWDC – not the Vision Pro, but their killer merch. From limited-edition tote bags to enamel pins, Apple’s merch game is strong and resonates with its audience.
Starbucks’ unusual merch strategy in Korea and across Asia, highlighting how popular their merchandise collections can get. Their Pantone Merchandise Collection is a testament to the power of tailored, relevant merchandise in your marketing strategy.
A great case study from Kansas City, where the “Big Slick” fundraising event used branded merchandise to raise over $180,000 for Children’s Mercy Hospital. This story underlines the role merchandise can play in not just promoting an event, but also creating lasting, positive memories associated with your brand.
Watch this episode here: https://youtu.be/kafbw-pt_Rs
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#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast
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This month’s promo code:
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This week’s topics:
0:00 start here
0:44 The Rolling Stones x Keurig ‘Start Me Up’ Coffee Collab
https://www.billboard.com/culture/product-recommendations/the-rolling-stones-keurig-collaboration-1235343008/amp/
Those Lips: Keurig, Havas ‘Start Up’ Summer With Rolling Stones Tie-in 06/07/2023
https://www.mediapost.com/publications/article/386058/those-lips-keurig-havas-start-up-summer-with-r.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=130533&hashid=HkO0D_xXSc6QIej-bITodw
Rolling Stones X Keurig
https://www.keurig.com/start-me-up-plenty-of-ice#White_color?utm_source=connexity&utm_medium=shoppingfeed-ecomm&cnxclid=16861437808624233271510080302008005&utm_term=16861437808624233271510080302008005
Rolling Stones Summer Start Me Up Playlist on Spotify
2:27 WWDC 2023 Conference Swag Includes Tote Bag, Drinks Bottle, Hat, and More
https://www.macrumors.com/2023/06/05/wwdc-2023-conference-swag/
#WWDC23 SWAG on Twitter
https://twitter.com/search?q=%23WWDC23%20SWAG&src=recent_search_click&f=live
4:01 Starbucks reduces product marketing, focuses on customer service
https://www.koreatimes.co.kr/www/tech/2023/02/419_346261.html
Explore bold and playful summer colors with the new STARBUCKS® + PANTONE™ merchandise collection : Starbucks Stories Asia
https://stories.starbucks.com/asia/stories/2023/starbucks-pantone/
6:27 Big Slick’s Big Merch Energy Helps Raise $3.5 Million for Children’s Mercy
https://community.commonsku.com/blog/big-slicks-big-merch-energy-helps-raise-35-million-for-childrens-mercynbsp?fbclid=IwAR2jfxjzLWWpe8rrfCK8JKMQZZ5Wzjhjo_y43IQKpwusou3ytwboVgdxK7A
Big Slick Celebrity Weekend – 2023 Recap Video – YouTube
Big Slick Kansas City | June 2nd-3rd, 2023
https://bigslickkc.org/
Donate to Big Slick
https://support.childrensmercy.org/give/389969/#!/donation/checkout
