Smoothie King’s had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here’s the catch—it’s all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret codes for readers to decipher.
An ad agency in Romania has created the world’s largest T-shirt using half a million recycled bottles. This incredible feat has earned them a spot in the Guinness Book of Records.
We stumbled upon a real gem in the world of NBA merch: a 2009 Nuggets finals shirt that’s not supposed to exist. It’s definitely an oddity worth discussing.
Bailey’s Irish Cream and Cha-Cha matcha have teamed up to create a matcha-based cocktail kit. It’s the perfect blend of flavors, and we’ll also take a quick detour into the world of matcha accessories and merch.
Oh and the cool summer swag line from Sonic. They’ve got everything you need for a fun-filled summer, from cool pool floaties to handy can coolers. The best part is that the proceeds from these swag items go to a good cause, supporting the Inspire Foundation and helping kids in need.
So grab yourself a refreshing Sonic limeade, or if you’re feeling fancy, mix up a Bailey’s and matcha, and join us on this exciting journey through the world of merch.
Watch this episode here: https://youtu.be/5CKcHy15aRk
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This week’s topics:
0:53 Smoothie King pens paperback romance novel with aid of ChatGPT
https://www.marketingdive.com/news/smoothie-king-chatgpt-romance-novel/651253/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-05-25%20Marketing%20Dive%20Newsletter%20%5Bissue:50790%5D&utm_term=Marketing%20Dive
A Summer Fling to the XTreme
https://www.asummerflingtothextreme.com/
Amazon.com: A Summer Fling To The X-Treme
https://amzn.to/42mlqKW
2:39 World’s largest T-shirt made entirely of recycled materials is big as a rugby pitch | Guinness World Records
https://guinnessworldrecords.com/news/2023/5/worlds-largest-t-shirt-made-entirely-of-recycled-materials-is-big-as-a-rugby-pitch-750453
Guinness World Records on Twitter
The largest t-shirt is 108.96 m (357.48 feet) long and 73.48 m (241.08 feet) wide, achieved by Asociatia 11even, Kaufland Romania and Federatia Romana.
After the record attempt, the t-shirt was broken down into 10,000 individual items of clothing for underprivileged children. pic.twitter.com/lFVS9hIbPw
— Guinness World Records (@GWR) May 24, 2023
4:51 Fan finds Nuggets NBA Finals t-shirt from 2009
https://www.9news.com/article/sports/nba/denver-nuggets/fan-finds-09-nuggets-nba-finals-shirt/73-75abf9ec-9e58-48cc-ac3f-c871bb84b9d5
6:40 Baileys Original Irish Cream Liqueur Partners with Cha Cha Matcha
https://www.licenseglobal.com/food-beverage/baileys-original-irish-cream-liqueur-partners-with-cha-cha-matcha
Baileys x Cha Cha Matcha Sun-Kissed Matcha Cocktail Kit – Classic – Cocktail Courier
https://www.cocktailcourier.com/product/baileys-sun-kissed-matcha-classic
Matcha Merch – Cha Cha Matcha
9:55 Sonic Drive-In on Twitter
Dropped some summer merch and almost forgot to let you know. So here’s me letting you know ?
— Sonic Drive-In (@sonicdrivein) June 1, 2023
Summer Swag – SONIC Swag
Inspire Brands Foundation
