In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane’s Chicken Fingers.
Crocs and Taco Bell announced a limited-edition Mellow Slide – a perfect blend of the two brands’ identities. Crocs leverages partnerships with influential brands, such as Disney, Marvel, NBA, Star Wars, and Nickelodeon, to engage audiences.
Cholula did a collab with and UPRISERS, a streetwear brand committed to uplifting underrepresented communities. Their limited-edition merch flew off the shelves, underscoring the potential of branded merch in connecting with younger audiences.
Coors Light’s has a creative workaround NFL’s advertising restrictions, introducing a refreshing ‘bear’ (not beer!) that supports a charitable cause. We question the strategy of limited pre-sales and emphasize the importance of fulfilling customer demand.
And we wrap up with Raising Cane’s Chicken Fingers: first, a store designed by Post Malone and and it’s collector cup promotion. We also take a peek at the new flagship store in Times Square and their location-specific merch.
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This week’s topics:
0:36 Taco Bell Teams With Crocs on ‘Live Más’ Mellow Slides
Taco Bell X Crocs Mellow Slide
2:39 Cholula® Announces Limited-Edition “La Familia” Streetwear Collection with UPRISERS
Cholula Hot Sauce on Instagram
UPRISERS X Cholula Three Generations Set
UPRISERS X Cholula Iconic Cap Set
7:03 Patrick Mahomes, Coors Light introduce Coors Light Bear
The Coors Light Bear Golf Club Cover
Patrick Mahomes sells Coors Light flashlights for charity
15 and the Mahomies Foundation
7:03 Post Malone, Raising Cane’s collaborate on new collector’s cups
8:33 Raising Cane’s Marks Big Apple Debut with Global Flagship in Times Square
Bringing Our One Love to The Big Apple with the Global Flagship in Times Square