Caviar on your Pringles?

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[ Pringles X The Caviar Co ]
(Image credit: The Caviar Co./Pringles)

Pringles joined forces with The Caviar Company for a unique collaboration: an unconventional pairing turned into a buzz-generating success story.

What you need to know:
✨ The partnership originated at Coachella, where Pringles and The Caviar Company served their unique creations.
✨ The collab features three different sets, offering a variety of flavors and caviar options.
✨ While sales figures are undisclosed, it “exceeded expectations”, showcasing the power of unexpected partnerships.

What can we learn?
1️⃣ Think outside the box: Collaborate with brands that may not be in your space but can bring a fresh perspective.
2️⃣ Generate buzz: Unconventional collaborations create intrigue and capture attention.
3️⃣ Experiment and innovate: Don’t be afraid to explore unusual combinations, as they may lead to unexpected success.

What unlikely collaboration will fit for your brand? Let’s talk about it!

Rich Graham

Rich Graham

Purveyor of branded swag and merch. Host to 3 kidneys. Uncredited contributor at @nbcsnl Chief Imagination Officer at @bigpromotions. Podcaster at
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