I love fun holidays! Days like National Cheesecake Day (July 30) and National Tortilla Chip Day (February 24 – which is also my birthday!) tend to bring a smile to face. Another great one today, July 16: National Get to Know Your Customers Day. Of course, we should always be working to get better acquainted with our customers. But it’s nice to have a yearly reminder.
A fantastic way to go about getting to know your customers is through social media. Search for your clients on Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok – whatever you use – and start adding them. Scroll through old posts to see the trends and make sure to keep up with it. You should also either comment or send them a private message so that they know you’re paying attention and are engaged. Pro tip: Make a note in your CRM about the types of things that each customer posts.
Another great tactic is scheduling a “check in” meeting. Feel free to make it a bit more sociable, so that you can enjoy a relaxed environment that creates an air of open communication. Ask your customer to meet for lunch or invite them to a sporting event. Make it comfortable and get to know a bit more about the business and a lot more about the individual. Pro tip: Bring a gift! People love free stuff and leaving them with a branded product will keep your company at the forefront of their mind.
Learning about your customers helps create trust between companies, as well as assisting you with more targeted marketing. Find out everything about what the business does, what it offers, and why. Learn the mission. Learn about any organizations that it may donate to. Your customers are the power behind your business – be passionate about them.