Today, I sit in my home for the third week, anxiously awaiting the day that the stay-at-home order (due to COVID-19) is lifted. As it is, there is at least the rest of this month left of being at home, people working remotely, children learning through online classes, and only “essential” businesses and activities being permitted. While we all sit and wait, people are beginning to deal with regular panic attacks and depression. So what can we do to help stifle the negative energy that is surrounding us during these trying times?
Amber L. Jewell
Most of us are working from home; the spouses of essential employees hope that nothing is brought into their homes; and many schools have been cancelled through the end of the school year. Parents are being thrust into homeschooling their kids, many of who have no idea how to do this – especially while being a working parent.
For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.
With everything going on in the world right now – particularly because of the coronavirus (COVID-19) – many employees are now having to work from home in order to make sure that business continues as well. For those who are not used to working remotely, the idea of trying to work from the comfort of your home can seem intimidating.
Some people don’t even know that creative job titles are a real thing, but most who do are extremely opinionated. They either think that these crazy titles are all absolutely awesome or they find them to be entirely unprofessional. Maybe you’re considering this fun and quirky way to put a spring in the step of your brand. If that’s the case, I’m here to give you some thoughts to consider…
I believe wholeheartedly in following up with customers. Many times, follow ups are the best way to create repeat business. It’s also a great way to check in on how you are doing and see if there’s anything you can improve upon. I’ve recently read some articles about about exactly this. Different people have different ideas on how much is “too much checking in”…
One of the best and easiest ways to make sure that you’re utilizing your marketing to its fullest is to make sure that you know the facts. If you’re blindly groping at social media and SEO – not knowing how to reach your target audience – or randomly trying new techniques to get people engaged, it ends up being a waste of resources, time, and money. However, if you know your audience, have discovered with tactics work best, and have your ducks in a row, you can make a huge difference in the way that you do business.
Whether I’m talking to business owners or an executive committee for a local organization, everyone is excited to hear what I have to say about how promotional marketing WILL boost the interest of their audience. Usually, though, folks tend to ask the same questions. So here I am, ready to answer some of the most common questions that I hear.
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- The Social Caterpillars
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- Glossary of Terms
- Pick a Name, Any Name
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- Big Promo Cast Ep 011 – Corona Virus, Branded Merch, Tattoos as Ads, Backlit Displays