Your fans want to support you. Help them do it with branded merch.

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Image credit Red Robin

Your supporters, fans, customers, team, and followers want to show their love for your brand to the world.

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Every time someone wears your logo, uses your branded merch, or shares your content, they’re not just showing off a product. They’re signaling their trust in you and your brand, they’re endorsing your values, they’re expanding your visibility. This isn’t just marketing; it’s community building at its finest.

3 strategies to leverage this opportunity to its fullest:

1. Choose Quality Over Quantity: Your branded merch is a reflection of your brand’s quality. Opt for goods that are durable, useful, and stylish. When your fans love what they wear or use, they become walking, talking billboards for your brand. Sounds cliche but it’s true.

2. Engage and Appreciate: Use social media to engage with those who rep your brand. Feature customer photos on your platforms, create hashtags for your merchandise, and run contests. This not only increases engagement but also shows appreciation for your community’s support.

3. Innovate Constantly: Stay ahead by regularly introducing new products, designs, or limited editions. This keeps your brand fresh, encourages repeated engagements, and makes your fans look forward to what’s coming next.

When you equip your community with the means to support you, you’re not just spreading your brand; you’re cultivating a network of ambassadors. Next time you’re planning a marketing strategy, consider how branded merch can not boost only your visibility, but also strengthen the bond with your community.

Rich Graham

Rich Graham

Purveyor of branded swag and merch. Host to 3 kidneys. Uncredited contributor at @nbcsnl Chief Imagination Officer at @bigpromotions. Podcaster at
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