Promotional Ideas So Good They're SCARY
Love it or hate it… the scariest night of the year is just around the corner… All Hallows Eve. The celebration of Halloween dates
October 31, 2008
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October 2008
"I'm A MAC" and "I'm A PC" Branding Lessons
As someone who works in advertising, I often watch commercials… looking for ideas, successes, failures and trends I can use to help my clients. One
October 26, 2008
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New Survey Shows Businesses Benefit From Telecommuting
Here’s a bit of news that’s near and dear to my heart… telecommuting from my home office as I do, and have for some
October 24, 2008
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Why We Aren't Headed For Another Great Depression
The media has made comparisons of our current economic troubles to the Great Depression of the 1930s. A recent story in the San Francisco Chronicle refers to a survey
October 22, 2008
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Now Is NOT The Time To Sacrifice Your Brand
The roller coaster that is our economy is hard to ignore not that the mainstream media will let us. And while the news
October 18, 2008
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Bad News For Big Retail
If you’re a retail business, you’re probably feeling the tightening of the economy pretty well by now. Sales reports from the largest retailers (Target, J.C.
October 15, 2008
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Serving Up Effective Promotions In Hard Times
If you’re in the bar and restaurant business, you’ve probably heard of theNational Restaurant Association, and perhaps visited their website. They offer membership that
October 12, 2008
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Business Gifts, More Popular Than Ever
Now that the leaves are turning and the days are getting shorter, it’s time to be thinking about the holidays. You’re cringing and convinced
October 11, 2008
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When The Commercials Are More Inventive Than The Program
Bad, boring, plain vanilla TV programs are alive and well this fall. The lack of creativity is astonishing… especially when you consider the money and
October 6, 2008
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So Quirky An Idea It Just Might Work…
Did you know there is an Elephant Appreciation Day? How about American Business Woman’s Day? Or, my own personal favorite, Be Kind to Editors
October 3, 2008
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