What Makes For A Good Logo?
A logo is one of the most important marketing tools your business can have, and something that truly requires thought, money and planning. There’s
July 18, 2008
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Susan Morgan
A Paws For Product Placement
While dogs have “The Dog Whisperer”. their feline counterparts were left woefully neglected on the small screen. Which makes news of a TV show, “Housecat
July 15, 2008
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Sponsorship And Your Small Business
A recent post in the online Small Business Branding talked about the absurdity of McDonald’s being the official restaurant of Beijing for the 2008 Olympic Games. Not known as
July 8, 2008
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Promotional Products: The Numbers Speak For Themselves
Let’s face it, everyone hates commercials… hates the idea of being “sold”… maneuvered into buying a product or service they don’t need. As people
July 5, 2008
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All American Marketing
The 4th of July is nearly upon us, and this All-American holiday gives us a good opportunity to discuss patriotism in marketing. Before the 9/11 attacks,
July 2, 2008
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No Flash, No Glory, But Still A Heck Of A Deal
With all the many gadgets we have at our command these days, it’s sometimes surprising to find so many of us still clinging to something
June 25, 2008
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Free Gas Anyone???
It’s the promotional offer more and more business owners are making these days. With prices per gallon at, or over, $4 all across the
June 22, 2008
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Business Magnets Preferred
A just-released poll conducted online by DCP-Print LTD found that magnets are the preferred promotional giveaway of small business owners — beating out flyers, brochures and stickers.
June 19, 2008
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The Ads That Won't Go Away
This month’s Advertising Age carried a news story about pharmaceutical companies and their advertising of prescription medications to consumers. They’re the commercials we’ve all come to
June 17, 2008
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"This Is Your CEO Speaking, How Can I Help You?"
It’s a daring move, but well worth the effort. A recent story in Business Week presents this rather unique approach to building trust and credibility with your customers and
June 12, 2008
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