While I often talk about business owners and other professionals, I want to shine a spotlight today on nonprofits. Nonprofit organizations hold a very special place for me personally. They each have a specific purpose and a way that they want to change the world – which is something that I’m always looking toward. I actually worked for a nonprofit organization in 2009. Then, in 2011, I started my own nonprofit to educate others on eating disorders. It has since been dissolved, but my nonprofit experience didn’t end there. In 2019, I did some work for Valhalla Life Services, and I have been working with Outright Libertarians since 2020. The joy of nonprofit organizations is that they typically work to enrich the lives of others. Even political organizations are doing their part to better the world in ways that they feel will do so.
Many people don’t think about the marketing needs of nonprofits. Yes, they need marketing efforts, too! That’s how they find people whom they can help. It’s how they find and encourage donors. It’s how they spread their messages – the key aspect of anyone’s marketing efforts. Just like any other type of organization, nonprofits need to know who they’re targeting. Once you know who will receive these materials, figure out what they want to have in hand. (Pro tip: Your donors will likely want something different than those you serve.)
Some of the best promotional products I’ve seen have come from nonprofits. You can always contact us if you’re looking for something specific – or even if you have no clue what you’re looking for! Or you can check out some ideas here: