FAQs

The Truth About Third Shift

Some people love working on third shift. They were born to be night owls. However, working on third shift, also known as the night shift, can be challenging for others.

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Let’s Talk About the Hard Stuff – in Advertising

From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.

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Applying the Pareto Principle Throughout Your Day

Pareto observed the relationship between wealth and population, in Italy and abroad. He noticed that, in general, 80% of the land was owned by 20% of the population. Thus, the Pareto Principle – also known as the 80/20 Rule – was born.

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The Shift to Modern Branding

It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.

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2023: The Year of Flexibility

Generally, I despise the “one giant goal at the beginning of the year” approach…[My previous] idea was that I would focus on one goal a month; that goal would become a habit; then I just add on the next goal at the beginning of the next month. That method is no longer working out for me.

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Saving Your Sanity Through Having Your Own Space

Sometimes, all we need is a little space. If you’re feeling overwhelmed, overworked, and simply frayed, trying giving yourself some space. That may mean space away from what you’re working on – taking a week off! – or some distance between yourself and people around you.

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