Millennials have started to become known as the nostalgia generation. We millennials have become hooked on keeping one on the past, trying our best to relive our childhoods. Many of us feel as though childhood was rushed and that, once we reached adulthood, we were thrown to the wolves. We weren’t truly prepared for the real world (for a number of reasons) and try desperately to hold onto the things that make us feel young again.
Through this emerging nostalgic world, it’s important to note how this affects businesses. Marketing to millennials may feel like a daunting task. Millennials (born approximately between 1980 and 1995) are in the stage of life where we are having kids, buying homes, getting bigger cars (because kids!), and even going back to school. And while our families are important to us, we find a kind of solace in reliving our past.
With that said, marketing to millennials doesn’t have to be difficult. Think about (or research) what was popular when we were kids. Look into old commercials. Pay attention to how technology was changing. Incorporate these concepts into your marketing tactics to really grab our attention. Use fonts and colors from popular, old-school brands. Play music from when we were teenagers. Hint at TV shows that we used to watch. Use your imagination to bring up those warm, fuzzy feelings that we seek.