Brand Development
AJ Jewell

Coca-Cola x Marvel: The Heroes

On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.

Read More »
Brand Development
AJ Jewell

Dunkin’ Runs Out on America

Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.

Read More »
Current Events
AJ Jewell

Using Buzzwords

Not everyone is always on the same page. Recognizing this allows us to thoroughly think about our communication. Also, keep in mind who you are speaking to. In some cases, it is inappropriate to rely solely on casual tones in conversation. Note the who, what, when, where, and why of the interaction so you can determine the how.

Read More »
Current Events
AJ Jewell

Product Showcase: Higher Education

Start preparing because June will be here before you know it! To recognize our graduates and congratulate those who are moving onto higher education, consider offering gifts. (Those of us who are back in school after fifteen years would also appreciate freebies.)

Read More »

Being Productive with Our Five Senses

Testing days often include things like a quiet room or soft music and encouraging a healthy breakfast in the morning. This is because science has taught us various ways to improve productivity. These include utilizing the five senses.

Using Feedback to Improve Employee Performance

Did you know that over 70% of employees under the age of 30 say that they would like to receive daily or weekly feedback? Only 43% of highly engaged employees actually get feedback once a week or more, though. Employees desperately want to improve their performance and receive recognition for their hard work, but they're not getting it.

The Effects of AI on the Workforce

With the rise of sites like ChatGPT and other computer-based assistance throughout all industries, 2023 seemed to be "The Year of AI." The sudden burst made many people concerned about whether artificial intelligence would take over our jobs. Researchers acted quickly and found interesting results.
[ bp sq ad 250x250 ]