Promotions for the Tortured Poets Department
While “Swifties” sit on the edge of their seat, waiting for the Chairman of the Tortured Poets Department to drop more music, Swift is a promotional mastermind. Love her or hate her, she knows how to set the stage for breaking records over and over again.
Coca-Cola x Marvel: The Heroes
On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.
Dunkin’ Runs Out on America
Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.
Using Buzzwords
Not everyone is always on the same page. Recognizing this allows us to thoroughly think about our communication. Also, keep in mind who you are speaking to. In some cases, it is inappropriate to rely solely on casual tones in conversation. Note the who, what, when, where, and why of the interaction so you can determine the how.
Product Showcase: Higher Education
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Caviar on your Pringles?
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Being Productive with Our Five Senses
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Using Feedback to Improve Employee Performance
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The Effects of AI on the Workforce
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