Using Research to Enhance Your Business

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It’s hard to believe that just a few decades ago, the Internet was not yet invented. It may be difficult to imagine today, but it wasn’t until 1989 when Tim Berners-Lee published his proposal for what he called “a global hypertext project.” Now, we have the world at our fingertips. We can look up anything that we need to know by just a few clicks (or taps if you’re on a smartphone).

As a bookworm, I like to remind people that books also host a plethora of knowledge. Many people have plenty of books piled up in their homes and most people in the U.S. have access to public libraries. Fiction books bring about ideas, while non-fiction and resource books feed our hunger for information.

When you’re running a business, it’s important to do research. Sometimes that research will be regarding your audience. You’ll need to check on marketing stats regularly to make sure that you are marketing to consumers in a way that will reach them. Researching your competitors is also recommended by many experts. It’s important to know what’s going on in your industry as a whole. You can get a feel for consistencies, as well as see where you can perform differently in a way that brings more customers.

You’ve heard the old saying “knowledge is power,” right? Well, it’s true. The more you know about your industry and how to run a business in general, the better off you’ll be. Do some research on what other businesses are doing or read books for inspiration. Trust me when I say that there’s no such thing as too much knowledge!

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AJ Jewell

Amber "AJ" Jewell started at in 2016 as a part-time admin assistant, quickly moving to be the 'Duchess of Flow" - making sure that the office is flowing smoothing. AJ is also an award-nominated author, homeschooling parent of three, an avid reader, and a college student.
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