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Using Video Content in Marketing

Videos are a great way to create content that your customers will enjoy. They also have the potential to go viral and reach people who wouldn’t otherwise be exposed to what you’re selling.

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When Customers Throw Temper Tantrums

I’m sure everyone has had the customer who throws a temper tantrum, expecting it to result in getting their own way. Unfortunately, a lot of people still live by the notion that “the customer is always right.”

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Think Like a Millionaire

There’s a fine line between a goal-oriented mindset and facing reality. If you’ve ever read F.U. Money by Dan Lok, he suggests that you start doing the things that you would do if you had your ideal income, yet also reminds us to keep in mind our actual budget.

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Making Lemonade

I have a very enthusiastic eight-year-old who is always looking to be a better person. In her pursuit of making her own way in this world, my daughter (let’s call her Bea) decided that she wanted to start her own business…And then COVID-19 happened.

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The Mastermind: Daymond John

There are several business leaders in the world whom I admire…One of my favorites in Daymond John [entrepreneur, author, brand consultant, speaker, and co-star “Shark” on the TV series Shark Tank].

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Reliable Content

In today’s digital world, content creation is essential. But don’t just put something out there for the sake of posting. Make your content valuable – and accurate.

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The Attack on Swag

It seems like, these days, people are jumping on the “let’s get rid of swag” bandwagon. I’ve been seeing posts left and right about how

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