Promotional Products Help Reward, Recognize Employees
There are lots of things that contribute to your success. Your product or service. Your technical knowledge. Your willingness to go the extra mile.
August 29, 2008
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Susan Morgan
Small Business Owners Confidence Up 2 Months Running
You’d think the pollsters, with the 2008 election so tantalizingly close, would have their hands full with weighty questions on party and platform. And yet,
August 26, 2008
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Olympic Fever, Make It Work For You
Olympic fever has officially hit, and it seems everyone is watching, whether they planned to or not. Coverage of the games helped NBC beat
August 21, 2008
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Playing To Customers Pain Points
As a business owner, you know all about your prospective customer… their age, gender, economic and marital status, as well as something about their
August 19, 2008
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An Avalanche Of Trends To Get You Thinking
There’s a handy little publication that I make it a habit to check out whenever I have time. In its Aug. 2008 Trend Briefing, trendwatching.com (a consumer trends
August 15, 2008
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The Case Against Conventional Wisdom
In a recent BusinessWeek article, author Steve McKee discussed the ways business owners are using counter-programming principles to surprising effect. A counter-marketing (or what some might call counter-intuitive) approach
August 14, 2008
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Promotional Products Are Perfect For Back To School
You can almost feel it in the air… summer is passing… the days are getting shorter… the kids are getting antsy. The back to
August 8, 2008
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Curbing The Almighty Influence Of The Pen, Pad & Mug
In what might be considered a pre-emptive attempt to monitor itself, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code
August 6, 2008
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5 Reasons Marketing Pieces Fail
So many businesses, especially small ones, make the mistake of thinking they can skimp on marketing materials. When the economy is tight like it is
August 3, 2008
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The Essentials Of Email Marketing
These days it seems we all communicate regularly by email. With this form of communication quickly becoming the standard, widely available on easily carried devices,
July 25, 2008
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