Tapping Into the Luck of the Irish
As with any marketing maneuver, it’s important to make your plan in advance. That’s why we’re starting the year by talking about March 17 – St. Paddy’s Day (not St. Patty’s Day).
It’s the time of year that folks are all wearing green and everyone claims to be Irish. While I won’t get into the background of the holiday, suffice it to say that this once-holy celebration no longer represents any sort of religious beliefs. If you want to follow the original path of St. Paddy’s Day, you’ll need to have the right audience. (Need help coming up with ideas to address the origin? Contact us and we can help you out!)
For everyone else, there are definitely ways that companies can reach out to those who want to celebrate their Irish heritage or to simply want to drink the day away. See below for some great products that you can brand and either give away or incorporate with another marketing tactic that you have prepared for the day.