Current Events

Brand Development
AJ Jewell

Sponsoring Athletes – Without a Sponsorship

Working directly with athletes has allowed Celsius to advertise within the games but avoid much of the cost. However, Rule 40 of the Olympic Games places several stipulations on what marketers and athletes can and cannot do.

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Current Events
AJ Jewell

Promotions for the Tortured Poets Department

While “Swifties” sit on the edge of their seat, waiting for the Chairman of the Tortured Poets Department to drop more music, Swift is a promotional mastermind. Love her or hate her, she knows how to set the stage for breaking records over and over again.

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Brand Development
AJ Jewell

Coca-Cola x Marvel: The Heroes

On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.

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Brand Development
AJ Jewell

Dunkin’ Runs Out on America

Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.

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Current Events
AJ Jewell

Using Buzzwords

Not everyone is always on the same page. Recognizing this allows us to thoroughly think about our communication. Also, keep in mind who you are speaking to. In some cases, it is inappropriate to rely solely on casual tones in conversation. Note the who, what, when, where, and why of the interaction so you can determine the how.

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Current Events
AJ Jewell

Product Showcase: Higher Education

Start preparing because June will be here before you know it! To recognize our graduates and congratulate those who are moving onto higher education, consider offering gifts. (Those of us who are back in school after fifteen years would also appreciate freebies.)

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Current Events
AJ Jewell

The Effects of AI on the Workforce

With the rise of sites like ChatGPT and other computer-based assistance throughout all industries, 2023 seemed to be “The Year of AI.” The sudden burst made many people concerned about whether artificial intelligence would take over our jobs. Researchers acted quickly and found interesting results.

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Current Events
AJ Jewell

Publicis Health Settles in Advertising Complaint

Publicis Health – a part of Publicis Groupe – was brought before the New York Supreme Court due to its workings with Purdue Pharma in advertising prescription opioids…Attorney generals around the country gathered together to take this company to court, stating that Publicis Health engaged in “predatory and deceptive marketing strategies.”

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Current Events
AJ Jewell

Product Showcase: Youth Sports

Some sports teams or parent groups may create a campaign for safety education. Others may simply talk with players about what to do and how to do it. No matter how you spread the message of safety in sports, you need to make an impression.

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