Current Events

The Effects of AI on the Workforce

With the rise of sites like ChatGPT and other computer-based assistance throughout all industries, 2023 seemed to be “The Year of AI.” The sudden burst made many people concerned about whether artificial intelligence would take over our jobs. Researchers acted quickly and found interesting results.

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Publicis Health Settles in Advertising Complaint

Publicis Health – a part of Publicis Groupe – was brought before the New York Supreme Court due to its workings with Purdue Pharma in advertising prescription opioids…Attorney generals around the country gathered together to take this company to court, stating that Publicis Health engaged in “predatory and deceptive marketing strategies.”

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Product Showcase: Youth Sports

Some sports teams or parent groups may create a campaign for safety education. Others may simply talk with players about what to do and how to do it. No matter how you spread the message of safety in sports, you need to make an impression.

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Making the Most of Industry Trade Shows

Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.

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How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

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Product Showcase: Creative Ideas for Leap Year

2024 is another leap year – an additional day at the end of February to make up for the extra 6 hours it takes to travel around the sun in a year. Take advantage of this unique day by incorporating it into your marketing. Play on the word ‘leap’ for some creative ideas…February 29th can be your new best friend every four years.

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