I recently read an article titled, “What To Do When You Don’t Have a Proofreader For Your Blog?” It gave several great ideas about editing tools that you can find online, as well as editing versus proofreading and tips for the process of proofreading. Unlike many blog articles, this one provided several online editing tools instead of just one.
Unfortunately, I couldn’t make it all the way through the article and had to skim the last half. This particular article was ironically filled with grammatical errors! Now, maybe I’m just being nitpicky but my fourth-grader knows the difference between “then” and “than.” If you’re going to write a blog post about how to post a grammatically-correct article, then yours should be grammatically correct.
In today’s digital world, content creation is essential. People learn more about companies when they can see what the company does, stands for, and believes through content. But don’t just put something out there for the sake of posting. Make your content valuable – and accurate. Thanks to the evolution of the human mind, people are more likely to spot the negative than the positive. If you don’t know what you’re talking about (such as putting a question mark at the end of statement on a title about grammar), people will notice and you will lose credibility. I mean, who wants to take advice from a financial advisor who gives the wrong answer on a math example?
If you’re not sure what to write about, Google it…seriously. Many folks out there make their living simply on content and are more than happy to share their tips. You can even get started here with 15 different ways to come up with content ideas. My favorite on this list is generating a list of topics ahead of time. That way, when you’re ready to sit down and start writing/typing, you already know where to start.
Whether you’re working on a blog or smoothing out social media, come up with some stellar ideas and post, post, post! But remember that your content has to be valuable. Otherwise, you will quickly lose the following that you worked so hard to gain.