In the competitive landscape of today’s business world, standing out from the crowd is essential for success. Promotional products have emerged as a powerful marketing tool, offering businesses a unique way to connect with their audience and drive sales. From branded pens to custom apparel, these tangible items leave a lasting impression on customers, fostering brand loyalty and increasing overall revenue.
The Facts
Based on the 2021 Consumer Report from Promotional Products Association International (PPAI), 94% of consumers like receiving promotional products! If you aren’t handing them out, you need to start.
83% say that a promotional product makes an experience more enjoyable.
63% have passed on a promotional product to someone else (which increases your visibility).
When asked if they would like to receive promotional products more often:
31.8% said they somewhat agree
39.5% said they strongly agree
51% said they strongly agree with the statement “I’d rather receive a promotional product than see sponsored posts or advertising on my social media newsfeed.”
Promotional products have a longer advertising lifespan than other mediums. The number of consumers who keep a product for 5+ years is almost equal to the total of those who keep products anywhere between 3 months and 3 years.
What do branded products really do?
- Enhanced Brand Visibility:
Turn customers into brand ambassadors by giving them products that they love. When they wear a t-shirt with your company name on it, they become a walking billboard. Coffee mugs at the office show off your business, too. Spread your name at bookstores as they walk through aisles with branded totes.
- Building Lasting Impressions:
Not only are promotional items a longer-lasting advertisement, but they also create a sensory connection with the brand. Holding a pen or wearing a hat will bring back that brand recognition, even subconsciously. People are more likely to recall a brand that gave a useful and memorable promotional product.
- Cost-Effective Marketing Strategy:
Promotional products offer cost-effective options compared to other advertising channels. The return on investment (ROI) is typically high, thanks to prolonged exposure. Also, bulk ordering allows for significant cost savings.
- Customer Loyalty and Retention:
Tangible gifts tend to demonstrate a level of appreciation that means more than words. Businesses can use promotional products to foster a sense of loyalty among customers, making repeat customers more likely to make additional purchases.
- Incentives for Customer Engagement:
What better way to encourage engagement than with a giveaway? “Free gift with purchase” or a prize for a social media contest can entice customers – or even potential customers – to get involved. This will get conversations started around your brand, as well as creating opportunities for long-term relationships.
Using branded merch
Branded items are a versatile and effective tool for businesses looking to improve sales and enhance their overall marketing strategy. From increasing brand visibility to building customer loyalty, these portable advertisements offer a unique way to connect with audiences in a meaningful and lasting way. When integrated strategically into a marketing plan, promotional products can contribute significantly to a business’s success in today’s competitive marketplace.
