On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.
Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.
Publicis Health – a part of Publicis Groupe – was brought before the New York Supreme Court due to its workings with Purdue Pharma in advertising prescription opioids…Attorney generals around the country gathered together to take this company to court, stating that Publicis Health engaged in “predatory and deceptive marketing strategies.”
Parent company Coca-Cola is doing a trial in the UK of Sprite and Sprite Zero bottles without labels, stating that they want to make recycling their bottles even easier. Though the bottles are already 100% recyclable, this test will reduce the material used in production and minimize environmental impact.
Networking is a vital part of business…Unfortunately, networking events can be nerve-wracking. Finding them, meeting new people, presenting a thirty-second intro, knowing what to say – it seems like a lot. It doesn’t have to be, though.
Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.
In the competitive landscape of today’s business world, standing out from the crowd is essential for success. Promotional products have emerged as a powerful marketing tool, offering businesses a unique way to connect with their audience and drive sales. From branded pens to custom apparel, these tangible items leave a lasting impression on customers, fostering brand loyalty and increasing overall revenue.
In the world of merchandising and branding, the use of mascots and trademarks can be a strong way to connect with customers and build brand recognition. However, it’s essential to understand the legalities surrounding these elements to avoid potential legal pitfalls.
Overall, the OREO cookie has been a success story for the National Biscuit Company. It has become one of the most recognizable snacks in the world and its marketing efforts have been instrumental in its success.
It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.
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