Industry News

Could Antiviral Apparel Be the Next Preventative?

Throughout all of this [pandemic], the promotional products industry has been given the opportunity to help businesses who are struggling to stay open, as well as essential businesses. We’re able to assist with continued marketing while still helping flatten the curve. Our industry has seen a ton of new products – and old products revived. The next hot item: antiviral apparel.

Read More »

Branded Shoes x Crocs

Some people love Crocs shoes while others find it to not be their cup of tea. Well, Crocs seems to have set off to be even more of an acquired taste, I suppose, as they have teamed up with edibles to make custom branded shoes.

Read More »

Glossary of Terms

Requests from inquiring business owners … questions from customers … even my husband’s confused look on his face. There are a plethora of terms that we use in the promo products industry and I am constantly being asked to clarify.

Read More »

Know the Facts

One of the best and easiest ways to make sure that you’re utilizing your marketing to its fullest is to make sure that you know the facts. If you’re blindly groping at social media and SEO – not knowing how to reach your target audience – or randomly trying new techniques to get people engaged, it ends up being a waste of resources, time, and money. However, if you know your audience, have discovered with tactics work best, and have your ducks in a row, you can make a huge difference in the way that you do business.

Read More »