On the Big Promo Cast, we have talked several times about collaboration projects – PUMA x Kool-Aid, KFC x Casetify, Nike & XBox, and more. All of the collaborations that we’ve talked about have had some pretty awesome items. But what happens when your swag doesn’t make sense?
Sometimes it happens when companies team up together. Sometimes, it’s just a matter of a company’s marketing team not knowing the best road to take when it comes to promotional items. When you start giving away (or selling) items that don’t make sense with your brand, people notice.
The best way to be remembered is to match up your promo products with your solid brand. Sure, you can get fun and creative. But try to make it make sense. For example, IKEA is offering a “Store in a Box” to select customers which includes a meatball-scented candle. So every time you smell those meatballs, you’ll think of IKEA. This is brilliant because the company is Swedish, and it’s a unique idea.
There are times that you can get away with being totally off the wall. But in those cases, you need to make sure that your brand is forefront. No one should be able to forget who offered the crazy items that they can’t get enough of. KFC has become a contender for the most interesting swag out there, and much of it is off-the-wall. But they are continuously getting people to talk about them – and that’s the entire point.
If you’re not sure what products would work best for your company, give us a call. We’re here to help you gain traction and come up with genius ideas to bring in the right customers for you.
