May
30
A Fashion Faux Pas, Quickly Corrected
Filed Under Rants | Leave a Comment
This week, Dunkin Donuts pulled an online ad featuring benign and smiling TV hostess Rachel Ray. The reason? The black and white scarf (chosen by a stylist for the advertising shoot) Ray wears in the ad looked too much like a garment known as a keffiyeh — a traditional headdress worn by Arab men and often associated with jihad.Â
Look at the photos here to judge for yourself if the garments are similar.Â
Many who saw the ad, thought the scarf looked very much like one often worn by Yasser Arafat, and seen continually on beheading nad hostage taking videos. And while some claim the keffiyeh is a common fashion accessory in parts of the world, others wonder how those same souls might feel if a KKK style hood was to appear on the runways of Paris or Milan. Read more
May
29
Overcoming Sales Objections
Filed Under Ideas, Success Stories | Leave a Comment
In sales, objections are great. Yes, that’s right. Objections are at the heart of an adrenaline surge for any professional salesperson. You see, when potential customers raise objections to you, what it really means is that they’re interested in what you have to offer, but you haven’t addressed all their questions yet.
If this happens, welcome it with open arms. It is a signal that you need to go back and find out exactly what they want, get their questions answered and get the order signed. They are already listening to you. Read more
May
29
How To Help Your Business Stand Out
Filed Under Brand Development, Ideas | Leave a Comment
It’s one of those questions that every business owner asks at one time or another… how to rise above the competition and show customers you’re different… worthwhile… a better choice. A recent top story at Small Business Branding describes this need another way… “Differentiate Or Die”. A little harsh perhaps, but it certainly conveys the urgency and necessity of the idea.
So just how do you make your business stand out from the competition? Read more
May
28
Marketplace Secrets Of The Hospitality Industry
Filed Under BigPromotions.net, Ideas | Leave a Comment
Hotels and resorts are in the business of pleasing. Promotional products - as gifts for our guests, employee appreciation and souvenirs - are a constant in this business. As long as we exist, we’ll be buying promotional products.
To put this industry in perspective, consider that travelers in the United States spend an average of $1.9 billion per day - that’s $21,000 per second! - according to the American Hotel and Lodging Association. With more than 47,000 hotel properties in the nation and $133 billion in total industry revenue, money flows in the hospitality industry. Read more
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