Promotional Items, Promotional Products & Imprinted Merchandise for Business Giveaways and Tradeshows

Dec

28

Looking Ahead To 2010

Filed Under Brand Development, Fun Stuff, The Economy | Leave a Comment

As we approach the final days of 2009, lists get lots of attention. Whether our own list of resolutions for the new year, or the “best of 09″, everyone seems to love making, and reading, those lists. I admit to a favorite from AdWeek — 2009’s Most Effective Ads. It’s no surprise that predictions for the year ahead also get lots of attention now, though I’m not sure how often anyone goes back to see if any of them panned out.

There are encouraging 2010 marketing predictions coming from Marketing magazine’s Matt Granfield, who seems to be the only one out there willing to check back on his predictions for last year before making some for 2010. His record was as good, or better, than anyone’s. My particular favorites from his latest crop of predictions include the death of the term “social media”, the continuing pressure to show the world what you’re doing to help the environment and how mobile technology is sure to be bigger than its ever been.

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Dec

16

A Few Hints On Choosing Business Gifts

Filed Under BigPromotions.net, Fun Stuff, Ideas | Leave a Comment

It’s easy to get caught up in the spirit and excitement of the season… only natural to have a genuine desire to show appreciation to your customers, vendors and employees. No doubt you’ve also recognized the opportunity holiday business gifts provide to get your business noticed, and remembered.

Before you even begin thinking about business gifts, check to be sure those to whom you plan to give can receive such gifts. A call to the company’s human resources department to ask about the gift policy is all it takes. Along these same lines, you’ll need to consider differences in religion or culture, as there’s nothing more insulting than giving a Christmas gift to a Jewish or Muslim recipient. Don’t assume you know, take the time to find out.

When it comes to gift giving, the investment you need to make (for business or personal) is time. You need to take the time to know as much as you can about your Read more

Nov

23

On The Value Of Being Thankful

Filed Under BigPromotions.net, Brand Development, Ideas, Success Stories | Leave a Comment

Thank you.

These two little words are really rather remarkable, they convey so much, and as we find ourselves pausing to give thanks for all the blessings of our lives, I can’t help but remember the unexpected thank you I received along with a recent order from on online supplier of iPhone and iTouch accessories known as (prepare for shameless plug here) Gordy’s Gadgets. I was doing some early holiday shopping and these guys went out of their way to see that I got what I was after.

If that wasn’t enough, Gordy and his gang did something utterly unexpected (especially considering the economy) upon shipping my order. They included a thank you gift, a pen imprinted with a thank you message, their web address and a reminder to order. The thing is, it’s a really nice pen (and I LOVE pens)… substantial with a comfortable grip, deep rich blue barrel and flowing black ink. Nice clicking mechanism too. I suppose it’s a quirk of writers that we are especially aware of pens (all writing instruments in fact). Good ones are worth their weight in gold… and despite what you think, they are hard to find.

I have the pen beside me now, and every time I look at it, I think of that company, and the gesture, and how it made me feel. Like I was valuable, appreciated… worth the time it took to add that little something extra to my order… I like these guys.

All good things for a customer to believe about a business… including yours!

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Nov

13

Advertising Ignored Is Advertising Wasted

Filed Under Brand Development, Ideas | 1 Comment

Just recently there was a piece by Steve McKee in BusinessWeek about why your business advertising might not be working so well. The article was prompted by the results of an AdweekMedia poll on social network site  LinkedIn where respondents were asked, “Of the ads you see in a typical day, how many engage your attention?”

Wanna guess what the answers were?

Two thirds of the respondents (I count myself as among their number) or 66%, answered “a small minority of them”; while another 25% answered “none of them”. Think about this for a second… 91% of the audience have managed to ignore the best efforts of advertising geniuses all across the web. Gripe about the limitations of Internet surveys all you want, even so these results cannot be ignored. Want even more proof of how good we all are at filtering ads? Consider your own experience… how many ads do you find truly memorable? Probably not that many.

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