A Fashion Faux Pas, Quickly Corrected
This week, Dunkin Donuts pulled an online ad featuring benign and smiling TV hostess Rachel Ray. The reason? The black and white scarf (chosen by
May 30, 2008
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May 2008
Overcoming Sales Objections
In sales, objections are great. Yes, that’s right. Objections are at the heart of an adrenaline surge for any professional salesperson. You see, when potential
May 29, 2008
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How To Help Your Business Stand Out
It’s one of those questions that every business owner asks at one time or another… how to rise above the competition and show customers you’re
May 29, 2008
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Marketplace Secrets Of The Hospitality Industry
Hotels and resorts are in the business of pleasing. Promotional products – as gifts for our guests, employee appreciation and souvenirs – are a constant
May 28, 2008
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Marketplace Secrets Of Park And Rec Departments
Summer officially begins in June, which means people everywhere are enrolling in local park programs and taking advantage of recreation areas for picnics, parties and
May 28, 2008
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Summertime And Promotions Are Easy…
As Memorial Day, the official start to summer closes in, there’s no better time to look at the promotional opportunities that come along with the
May 23, 2008
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Recession Success Stories
In a perfect world, promotional products would be a line item on every organization’s budget not to be scratched come bad economy or cutbacks. They
May 22, 2008
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Is Body Language Sabotaging Your Presentations?
Part of delivering a successful presentation, one where your message is heard and remembered, comes from paying attention to mannerisms (some you might not even
May 21, 2008
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How To Provide Comprehensive Campaign Services
If you find yourself poring over political blogs, clamoring for the latest commentary from political pundits or carrying a campaign sign toward a rally, political
May 19, 2008
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Recession: Fact or Election Year Fantasy?
UPDATE: A survey of 100 chief marketing officers (CMOs) by The CMO CLUB (a professional organization for marketing professionals) reveals that, “Despite reports to the contrary,
May 16, 2008
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