AJ Jewell

Making the Most of Industry Trade Shows

Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.

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How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

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Product Showcase: Creative Ideas for Leap Year

2024 is another leap year – an additional day at the end of February to make up for the extra 6 hours it takes to travel around the sun in a year. Take advantage of this unique day by incorporating it into your marketing. Play on the word ‘leap’ for some creative ideas…February 29th can be your new best friend every four years.

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Why & How Promotional Products Work

In the competitive landscape of today’s business world, standing out from the crowd is essential for success. Promotional products have emerged as a powerful marketing tool, offering businesses a unique way to connect with their audience and drive sales. From branded pens to custom apparel, these tangible items leave a lasting impression on customers, fostering brand loyalty and increasing overall revenue.

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Middle Child Syndrome, Part 2: How Businesses Can Still Shine

If you read last week’s blog post, you saw how some businesses may suffer from being treated similar to the middle child in a family. Middle Child Syndrome can be difficult whether in a family or in business. Those in the middle struggle with falling through the cracks and being expected to follow suit without any instruction or guide. While being treated like a middle child in business can present its challenges, there are strategies that companies can employ to overcome the syndrome and thrive…

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Product Showcase: Valentine’s Day

When you walk into any shop during February, you will see red and pink hearts everywhere. It may seem like marketing for Valentine’s Day is simple – and it can be. But you can do more than simply cut construction paper to look like hearts, placing them over massive signs that say “SALE.”…Here are some other options that might cause your customers to stop and soak in your brand.

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Boost Your Productivity: 10 Game-Changing Hacks to Try Today

In today’s fast-paced world, staying productive is essential for success. Whether you’re a student, professional, or entrepreneur, finding ways to boost your productivity can make a significant difference in your life. Luckily, there are numerous “hacks” that can help you manage your time more efficiently and accomplish more in less time.

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Following the Roman Empire’s Business Structure

Known as one of the most powerful empires in the history of the world, the Roman Empire was, and still is, legendary. It was so well known that countries would pledge allegiance, agreeing to payment of taxes, even before Roman soldiers would enter their lands…Business owners today can take away several tips from the Roman leaders about the best ways to run an organization.

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