Current Events

Current Events
AJ Jewell

Publicis Health Settles in Advertising Complaint

Publicis Health – a part of Publicis Groupe – was brought before the New York Supreme Court due to its workings with Purdue Pharma in advertising prescription opioids…Attorney generals around the country gathered together to take this company to court, stating that Publicis Health engaged in “predatory and deceptive marketing strategies.”

Read More »
Current Events
AJ Jewell

Product Showcase: Youth Sports

Some sports teams or parent groups may create a campaign for safety education. Others may simply talk with players about what to do and how to do it. No matter how you spread the message of safety in sports, you need to make an impression.

Read More »
Brand Development
AJ Jewell

Will the UK Label-Free Sprite Bottles Change the Marketing of Drinks?

Parent company Coca-Cola is doing a trial in the UK of Sprite and Sprite Zero bottles without labels, stating that they want to make recycling their bottles even easier. Though the bottles are already 100% recyclable, this test will reduce the material used in production and minimize environmental impact.

Read More »
Current Events
AJ Jewell

Making the Most of Industry Trade Shows

Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.

Read More »
Brand Development
AJ Jewell

How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

Read More »
Brand Development
AJ Jewell

Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

Read More »
BigPromotions.net
AJ Jewell

Product Showcase: Creative Ideas for Leap Year

2024 is another leap year – an additional day at the end of February to make up for the extra 6 hours it takes to travel around the sun in a year. Take advantage of this unique day by incorporating it into your marketing. Play on the word ‘leap’ for some creative ideas…February 29th can be your new best friend every four years.

Read More »
BigPromotions.net
AJ Jewell

Product Showcase: Valentine’s Day

When you walk into any shop during February, you will see red and pink hearts everywhere. It may seem like marketing for Valentine’s Day is simple – and it can be. But you can do more than simply cut construction paper to look like hearts, placing them over massive signs that say “SALE.”…Here are some other options that might cause your customers to stop and soak in your brand.

Read More »